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The Event Tech Talk Show PodcastAuthor: Adam Parry
The leading podcast for event professionals exploring event technology, marketing technology and AI in events.Hosted by Adam Parry - founder of Event Tech Live and The Event Technology Awards.Each episode brings together event planners, technology suppliers and industry innovators for candid conversations on the tools and trends shaping live, virtual and hybrid events.Topics include:Event technology and event tech trendsAI for events and event automationVirtual events and hybrid event platformsEvent marketing and martechSaaS for events and event management softwareAttendee engagement and event dataThe future of the events industryWhether you're an event planner evaluating new tools, a supplier looking to understand buyer needs, or simply curious about where event technology is heading - this is your weekly insight from the people building and buying it.Subscribe now on Apple Podcasts, Spotify and all major platforms. Language: en Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Free money for trade shows? Inside event-endorsed advertising with Boost Express
Tuesday, 12 May, 2026
Your exhibitors are already spending money on LinkedIn, Google and Meta. The question is whether that spend runs through your event, or around it.In this episode of The Event Tech Talk Show, Adam Parry is joined by Beezar Sirini and Danis Nova, co-founders of Boost Express, the platform building co-branded advertising for trade shows and the companies that exhibit at them.The conversation covers:What event-endorsed advertising actually is, and why it pulls from the digital marketing budget rather than the events budgetThe 57% conversion rate Boost is seeing on exhibitor sales calls, and why those calls average 17 minutesWhy co-branded campaigns outperform exhibitors' own ads, with click-through rates of 1.16% against a LinkedIn benchmark of 0.4 to 0.6%How one health event generated 1.4 million impressions, 17,500 clicks and 18,000 qualified ICPs through exhibitor-funded campaigns in six monthsThe shift from a three-day event relationship to a twelve-month oneWhere AI agents fit into the roadmap, and what that means for smaller exhibitors who have never run a paid campaignIf you organise an event, exhibit at one, or sell into either, this is a conversation about the budget pool sitting next to the one everyone already fights over.Subscribe to The Event Tech Talk Show wherever you get your podcasts, and connect with Adam Parry on LinkedIn for more conversations with the founders shaping the event technology industry.
