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BrieflyWelcome to Briefly, where we briefly talk shop and strategy with marketers, leaders and creatives, about their marketing philosophies, stories and challenges. Author: toucan
Welcome to Briefly, where we briefly talk shop and strategy with marketers, leaders and creatives, about their marketing philosophies, stories and challenges. Our goal here is to explore brands and to share with our listeners how our guests do what they do. Many organizations have their own way of looking at their goals, objectives, strategies, audience, etc., but everyone in every industry is selling something, whether its a product, service, idea, time, space, advice, whatever. So, theres always something we can learn from each other. Briefly is an exercise for guest, host and listener to learn how different brands position themselves and why. Its an interview, strategy discussion and learning experience, all rolled into one. Hosted on Acast. See acast.com/privacy for more information. Language: en Genres: Arts, Business, Design, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Role of the Modern Copywriter
Episode 9
Thursday, 6 June, 2019
Writing for ads used to mean writing for TV and radio, crafting headlines for print ads and pairing up with a designer to punch up a piece or two. The copywriter’s job was to write. Plain and simple.Within the past decade or so, however, the role of the copywriter has shifted and expanded. In a multi-faceted media landscape, the mission of an agency or company is to create content that resonates with a consumer, engages with them, tells them a story. Sure, the copywriter’s role in all of this still very much involves writing in a traditional sense, but that isn’t all it requires anymore. What is the copywriter’s role now? Hosted on Acast. See acast.com/privacy for more information.
