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Talks from Cliff SealAuthor: Cliff Seal
For nearly a decade, I've had the privilege of presenting to audiences around the world about the intersection of design, marketing, and human-centrism. After the events of 2020, I decided to record updated versions of my most well-reviewed talks for you to hear in podcast format. You can learn more about me or book me for your next event at cliffseal.com. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Building Advocates with Experiences
Friday, 28 May, 2021
The most valuable customer experiences are rarely the ones that go viral or win awards. Amidst a sea of expensive technology and epic marketing campaigns, one fundamental truth has remained clear: advocates are built through anticipated, positive interactions with a trusted brand. That may be simple, but that doesn't make it easy. Meaningful experiences can only come from brands who act thoughtfully and responsibly on every level: with their customers, their employees, and their community. It requires doing the hard work no one sees to create moments everyone talks about. Along with quality research and recent case studies, we'll use the incredible true stories of Jimi Hendrix to better understand the authenticity and determination required to truly connect with people—and turn them into advocates. To see sources for all the data and case studies cited, or to hear more talks, go to cliffseal.com.
