Entrepreneurs Exposed

Where great founders share their story.

Author: Adam Levinter

Entrepreneurs Exposed, hosted by Canadian entrepreneur Adam Levinter, is a business long-form interview-style podcast, showcasing some of the most influential creators and founders in entrepreneurship.
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Language: en

Genres: Business, Education, Entrepreneurship, How To

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200 - Building the World Before the Product
Episode 200
Sunday, 20 September, 2026

From aerospace engineering to helping build Rhode, Versed, and Merit Beauty, Melanie Bender has spent her career inside some of the biggest names in modern beauty. Now she's the Founder and CEO of Lore, a fragrance brand built on a philosophy that flips the usual playbook — define your beliefs first, build the brand world second, and let the product come last. In this episode, Melanie shares how that approach took Lore from 150 to over 250 Sephora doors in just months, why she believes luxury today is a feeling and not a price point, and what a decade of operating experience taught her about knowing when a brand is actually going to work. Learn more about your ad choices. Visit megaphone.fm/adchoices