The World Of Big Ideas

Adventures in Tech, Music, Science & Business

Author: Mark Kovic

Mark Kovic Talks to notable figures within the music, tech, business and science worlds and explores adventures, stories and knowledge of esteemed guests from all walks of life. Hosted on Acast. See acast.com/privacy for more information.
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Language: en

Genres: Music, Music Interviews, Personal Journals, Society & Culture

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TWOBI EP 27 ~ Paul Gunn ~ Excited or Terrified? AI Is Taking Over Global Marketing
Episode 27
Thursday, 31 July, 2025

In this conversation, Paul Gunn discusses the evolution of digital marketing, the impact of AI on content creation, and the changing landscape of online advertising. He emphasises the importance of authenticity, brand equity, and the need for businesses to adapt to new technologies while maintaining a human touch. The discussion also covers the challenges of tracking and measuring success in digital marketing, the misconceptions surrounding online marketing, and the future of e-commerce. Hosted on Acast. See acast.com/privacy for more information.