![]() |
Business Growth LabFormerly Influence By Design Author: Samantha Riley
You built your business for freedom. So why does it feel like another job you can't quit? Business Growth Lab is for established service founders ready to scale their revenue and get their life back. Each week, Samantha Riley and her husband Leon pull back the curtain on what it actually takes to move from Constraint Stage to Scale Stage - the systems, the team, the mindset shift, and the sequence that makes it stick. Expect straight-talking strategy, expert guests sharing what's working right now, and unfiltered behind-the-scenes conversations from two people who've built multiple businesses themselves. This is where established founders come to install the structure their business has always needed. Find us on IG: @thesamriley and @leonflitton Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
What Keeps A Business Growing When Everything Feels Uncertain with Joia Houheneka
Episode 700
Monday, 10 August, 2026
The business world is anxious right now. AI, the economy, uncertainty everywhere. And most business owners are doubling down on tactics, and head down working long hours hoping for the best.Today's guest thinks that's the wrong move.Joia Houheneka works at the intersection of coaching, travel, and mission-driven leadership, and her argument is simple. In uncertain times, mission isn't a nice to have. It's the thing that keeps you anchored when everything else is shifting.She's not talking about a fancy statement on your website. She's talking about something far bigger and far more personal than that.Samantha and Joia discuss what mission actually means through the lens of some of history's most compelling self-actualisers, why a business without a real mission ends up chasing every trend and algorithm instead of standing for something, and the difference between luxury that genuinely means something and luxury that's just showing off.They also unpack the Japanese concept of Shuhari and why its three stages of mastery might be the most useful framework any entrepreneur can apply right now.If you've been feeling a bit flat or lost in your business lately, this episode will be sure to spark something in you.WHAT YOU’LL DISCOVER IN THIS EPISODE:01:22 - Why going head down and focusing on tactics in uncertain times is the worst thing you can do - and what to do instead03:27 - What mission actually is and the historical figures who prove the best ones are never finished09:22 - Telltale signs that your business is being driven by external validation instead of values11:54 - Why mission is the one thing that keeps you grounded, growing, and positively oriented when everything around you feels uncertain17:51 - The difference between luxury that genuinely means something and luxury that's just showing off and what that means for your brand23:35 - What the biggest luxury brands in the world are quietly teaching startup founders about story, values, and what people are really buying25:07 - The one thing most business owners get completely wrong about mission and the reframe that opens up a whole new sense of possibility for where your business can go31:52 - Why the Japanese concept of Shuhari might be the most important framework any entrepreneur can apply to their business right now35:52 - What to do when you've lost your spark and the surprisingly simple place where your mission has been hiding all alongABOUT JOIA HOUHENEKAK. Joia Houheneka is an entrepreneur whose work centers on the relationship between mission, luxury, excellence, self-actualization, and human flourishing. As the founder of Gold Standards Magazine, Open Horizons Coaching, and Delve Travel, she empowers leaders to build lives and businesses that reflect their deepest values and unique potential to contribute to the world. She loves to ask: “What problem is worthy of your life?”WHERE TO FIND JOIA HOUHENEKAWebsite: www.goldstandardsmagazine.comLinkedIn: www.LinkedIn.com/in/kjoiahouhenekaGot questions or want more business growth content? Follow us over at @thesamriley and @leonflittonReady to build a business that funds your life and doesn't run your life? Apply to join Scale With Soul here













