Influencing Insider

Author: Sally Georges

How to work with some of the most well known Australian journalists.
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Language: en

Genres: News, News Commentary

Contact email: Get it

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Influencing Insider with Lauren Deighton
Wednesday, 28 January, 2026

About ripe in Town:ripe is a newly-launched digital publication highlighting the "juiciest picks and freshest takes" on Australia's regional towns. ripe's mission is simple: to provide “ripe” ideas for travellers whilst supporting Australia’s small towns and regions by highlighting the diverse food, drink, culture, and experiences that make each community unique.About Lauren:Lauren Deighton is a marketer, entrepreneur and storyteller with over 15 years’ experience spanning brand strategy, paid media and digital marketing. Lauren has worked both publisher-side and agency-side in both Sydney & New York for companies such as News Corp, VICE media, Concrete Playground, The Urban List & Influenster. She is the Founder & Director of Brandscend Agency, where she helps entrepreneurs and small businesses grow through intentional digital strategy & implementation. She also offers 1:1 training and courses.Lauren recently launched ripe in Town, a digital travel and lifestyle publication celebrating Australia’s regional towns. Through curated guides and thoughtful storytelling, the team champions local experiences, food and culture & encourages Australians to explore deeper connections to place and community.