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The BoldBrush ShowAuthor: BoldBrush
Learn the business of visual art from today's finest artists and art marketers. Language: en-us Genres: Arts, Business, Marketing, Visual Arts Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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150 Art Marketing 101 — Basics for Artists
Episode 150
Wednesday, 24 September, 2025
Join our next BoldBrush LIVE! Webinar by signing up here:https://register.boldbrush.com/live-guestOrder your exclusive da Vinci BoldBrush paintbrush set!https://brushoffer.com/collections/boldbrushLearn the magic of marketing with us here at BoldBrush!https://www.boldbrushshow.com/Get over 50% off your first year on your artist website with FASO:https://www.FASO.com/podcast/---To finish off season 11, we created a compilation of basic art marketing tips for artists to consider as they begin their career. Our past guests state that artists should focus on developing authentic, personal relationships with their collectors, often by communicating directly through email newsletters. Many pasta guests also attest to the importance of building and regularly growing an email list for maintaining long-term connections and driving sales outside of social media platforms. They also emphasize the importance of presenting oneself as a professional through a polished website and a consistent portfolio to help foster trust with galleries and clients. Also, consistent and strategic pricing, without undercutting galleries or offering variable discounts, supports an artist's reputation and business relationships. Separating administrative and creative tasks, and managing one's schedule effectively, enables artists to maximize their productivity and balance business demands. Finally, our guests remind us that artists should continue to adapt to changes in the art market, such as increased social media and marketing responsibilities, which is vital to thrive as a professional artist today.Episodes mentioned in order of appearance:37 Catherine Bobkoski42 Tina Garrett60 Gladys Roldan-de-Moras74 Arthur Gain81 Steve Atkinson96 Brienne Brown97 Elizabeth Robbins114 Kyle Stuckey117 Poppy Balser
