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The Extraordinary Business Book ClubAuthor: Alison Jones
Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Episode 465 - Don't Be Yourself with Tomas Chamorro-Premuzic
Episode 465
Sunday, 12 October, 2025
'At some point, the right to be you ends and your obligation to others begins.' 'Just be yourself.' It's the most uncontroversial advice in the world, right? Wrong, says Tomas Chamorro-Premuzic. He's a man who likes to pick fights with universally accepted truths, because of course they're almost always more nuanced than we like to think. In his new book Don't Be Yourself, he points out that unfiltered authenticity is a privilege reserved for the powerful, and it's not just selfish and a terrible career move for the rest of us but also limits our potential - because we grow by exploring our future possible selves, not just repeating who we've always been. He's also a man with a nuanced opinion of writing: simultaneously 'the best way of... actually organizing your thoughts' and 'a lonely, slow, and occasionally masochistic pursuit, like knitting, except with more existential dread and less wool.' I think we can all relate to this.
