Marketing Mindset Podcast

Author: Colby Flood

Welcome to Marketing Mindset, where you'll gain exclusive access to the brightest minds in marketing. In each episode, we bring in the best and brightest in the industry to share actionable insights, strategies, and experiences with you; no fluff allowed! Our goal is simple: to leave you with actionable ideas and strategies you can implement in your business. If you don't walk away from each episode with a new marketing idea or strategy, we haven't done our job. Subscribe now and join the Marketing Mindset revolution!Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Follow Colby on Twitter: https://twitter.com/Colby__FloodVisit our Agency website: www.brighterclick.comLearn more about our creative strategy software: https://www.dataally.ai/
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Why Average Ads Don’t Win Anymore (And What Actually Scales Creative Today)
Episode 9
Monday, 2 March, 2026

Creative has never been easier to produce, and that’s exactly why so much of it stops working. In this episode, we sit down with Harry to unpack what’s really happening inside modern ad accounts and agencies. From the rise of creative volume and AI-driven workflows to why copying competitors now leads to “good enough” results, we explore what actually differentiates brands and agencies today.We talk about:Why average ads used to work, and why they don’t anymoreHow agencies balance volume, quality, and early performance pressureWhere AI helps creative teams (and where it clearly doesn’t)Why judgment, pattern recognition, and deeper thinking still matterAnd why quality-focused creative may be making a comebackAn honest conversation about scaling creative without losing what makes it work in the first place.