The Drum: PubCast with PubMatic

PubCast: the future of programmatic.

Author: The Drum

The Drum and PubMatic have today launched the first episode in a special three-part podcast that aims to delve into the future of one of digital advertisings most important topics, PubCast: the future of programmatic. Hosted on Acast. See acast.com/privacy for more information.
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Language: en

Genres: Business, Business News, Marketing, News

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PubCast: The future of programmatic: Episode three
Thursday, 20 August, 2020

Episode three looks into a major talking point for 2020, mobile in-app. The episode looks at how by getting the user and ad experience right, apps can become scaled around the world almost overnight, like our guest speaker TikTok. In this episode, Chew Wee Ng, head of business marketing, South East Asia at TikTok, shares stories about the meteoric rise of the app and why advertising is so key to its future development. Hosted on Acast. See acast.com/privacy for more information.