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The Story BarAuthor: Garima Gayatri
Helping people tell their story and share their power with the world! Language: en Genres: Business, Non-Profit, Society & Culture Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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A True Human-AI Collaboration in Marketing with Gillian Utesch
Episode 28
Saturday, 8 February, 2025
AI is changing the way we market — but can it tell a great story? In this episode, we sit down with Gillian Utesch, Founder and SheEO of Broken Glass Ceiling Marketing, to explore how AI and human creativity can work together to craft powerful, authentic marketing narratives. Gillian’s journey will resonate with many entrepreneurs – starting with relentless energy, chasing growth, and pushing for more, only to realize that burnout is real. Reflecting on her father’s advice — “Don’t fight the ocean; learn to move with it” — she embraced a smarter way to market. Today, she helps brands find better, cooler, and more efficient ways to do old things — without losing their voice. Join us as we discuss: 1. The evolving role of storytelling in an AI-driven marketing world 2. How AI can enhance, not replace, human intuition and creativity 3. The “lazy marketing” approach—leveraging AI to do less but achieve more 4. Real-world examples of brands using AI to scale storytelling without losing authenticity Great marketing isn’t just about automation—it’s about connection. Whether you’re an AI enthusiast or a skeptic, this episode will reshape the way you think about the future of storytelling in marketing. Hit play and let’s dive in! Don't forget to subscribe to the podcast for more insights and inspiration. Check out Broken Glass Ceiling Marketing here: https://brokenglassceilingmarketing.com/ Connect with Gillian on LinkedIn: https://www.linkedin.com/in/gumoney/
