Vera Shafiq Podcast

Author: Vera Shafiq

Real and relevant discussions on business, marketing, technology and digital. Vera Shafiq talks with a diverse community of thinkers and doers including industry thought-leaders and grass roots professionals who are striving for the same thing - doing marketing the RIGHT way and being PROUD of the work they do. Now with a focus on franchise marketing!
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Language: en-us

Genres: Business, Management, Marketing

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Introducing Marketing Mindshift Academy
Episode 11
Thursday, 22 May, 2025

In this episode of the Vera Shafiq podcast, Vera discusses the importance of integrating AI into marketing strategies and introduces the Marketing Mindshift Academy. As we reach the midpoint of 2025, Vera highlights key statistics from the 2025 State of Marketing AI report, revealing that a significant portion of marketers are already experimenting with AI, but many face education and training barriers. The Marketing Mindshift Academy offers nine comprehensive modules designed to provide franchise and multi-location marketers with practical, AI-powered solutions for tasks ranging from data analysis to creative production. Vera passionately explains each module's value and encourages listeners to explore the benefits of structured AI training for improved productivity and efficiency. For more information, visit verashafiq.com.00:00 Welcome to the Vera Shafiq Podcast00:31 Mid-Year Reflections and AI Introduction01:04 Introducing Marketing Mindshift Academy01:34 The Importance of AI in Marketing02:58 Addressing the Education Gap in AI03:22 Overview of Marketing Mindshift Academy Modules04:23 Detailed Module Breakdown08:28 Addressing Common Objections to AI Training10:07 Final Thoughts and Next StepsMarketing Mindshift Academy - https://verashafiq.com/mm-academy/The 2025 State of Marketing AI Report (Marketing AI Institute) - https://www.marketingaiinstitute.com/2025-state-of-marketing-ai-reportConnect with Vera on LinkedIn - https://www.linkedin.com/in/vera-shafiq/