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Conscious Design PodcastAuthor: Ian Peterman
Sustainability should support people, our planet, and be profitable. Ian Peterman, leading expert in Conscious Design, legacy branding, and product development, shares his personal experience as well as interviews forward thinkers, designers, and entrepreneurs on how to make a better world through conscious design. Join us for weekly episodes packed with unique perspectives and innovative ideas. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The Pencil That Grows Into a Plant (Yes, Really!)
Friday, 3 October, 2025
Meet the world’s first plantable pencil. A pencil you can grow into a plant. 🌱 In this Conscious Design Podcast episode, SproutWorld founder & CEO Michael Stausholm reveals how this simple idea became a global eco brand, selling over 80 million pencils worldwide and expanding into plantable makeup.Michael shares the full journey: from discovering the idea at MIT, to building a certified B-Corp, to redefining what sustainability means for everyday products. Whether you’re an entrepreneur, eco-conscious consumer, or design thinker, this episode shows how a single idea can spark a worldwide movement.🔎 In this episode you’ll learn:What a plantable pencil is and how it worksHow SproutWorld grew from MIT invention to 80M+ sales globallyWhy corporations and consumers are embracing plantable productsThe meaning and impact of B-Corp certificationHow SproutWorld developed plantable eyeliners, brow liners, and lip linersWhy sustainability storytelling builds stronger brandsThe future of eco-innovation and plantable everyday items⏩ Jump to your favorite parts:00:33 Welcome to the Conscious Design Podcast00:49 : Meet Michael Straus: CEO of Sprout World01:09 : The Origin of Plantable Pencils03:27 : Sprout World's Market and Popularity06:48 : Sustainability and Certifications11:02 : Innovative Expansion into Makeup20:33 : The Future of Sprout World32:36 : Conclusion and Contact InformationAbout Michael Stausholm and SproutWorldMichael Stausholm is the Founder & CEO of SproutWorld, the company behind the world’s only patented plantable pencil. What began as a Kickstarter idea by MIT students became a global eco innovation. Today, SproutWorld is a certified B-Corp proving that business can be best for the world, not just in the world.🔗𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 Michael Stausholm and SproutWorldWebsite: https://sproutworld.com/ LinkedIn: https://www.linkedin.com/in/michaelstausholm/ LinkedIn (SproutWorld): https://www.linkedin.com/company/sprout-europe/ Instagram: https://www.instagram.com/michaelstausholm/ Instagram (SproutWorld): https://www.instagram.com/sproutworldofficial/ Facebook: https://www.facebook.com/michael.s.christiansen.9 𝗚𝗲𝘁 𝘁𝗵𝗲 “𝗖𝗼𝗻𝘀𝗰𝗶𝗼𝘂𝘀 𝗗𝗲𝘀𝗶𝗴𝗻” 𝗯𝗼𝗼𝗸: https://www.amazon.com/dp/B09KNMN9BT Learn more: https://www.consciousdesignhaus.com/Want to turn visionary ideas into market-ready, sustainable products? 👉 https://www.petermanfirm.com/🤝 𝗟𝗲𝘁’𝘀 𝗖𝗼𝗻𝗻𝗲𝗰𝘁: Instagram: / cdesignhaus TikTok: / consciousdesign LinkedIn: / conscious-designhaus X (Twitter): https://x.com/CDesignHaus💬 Question for you: Would you buy plantable makeup or stationery if it was available in your local store? Share in the comments!🔔 Enjoyed this episode? Like, subscribe & share to support conscious innovation!
