 |
Customer Confidential: Untold Stories of Earned GrowthAuthor: Rob Markey, Bain & Company partner and customer experience expert
The Customer Confidential Podcast unlocks a world of unparalleled customer and employee loyalty insights. Host Rob Markey, a Net Promoter System pioneer, uses his deep expertise and empathetic approach to challenge conventional wisdom, peel back layers of typical advice, and expose the real stories of industry transformation. Take a deep dive into discussions on CX, customer journey, customer insights, Net Promoter Score, and more. Every episode is a master class in loyalty. Guests include CMOs, CXOs, and heroes of customer-centric transformation, along with thought leaders who inspire them. Exploring organizational structures, operating models, goals, and metrics, Rob and his guests from companies such as Vanguard, American Express, and more bring to light practical marketing, product, customer experience, and technology strategies for earning customer-focused growth. This podcast is your source for untold stories of customer and employee loyalty. Challenging, insightful, and instructiveall in one place. Earned growth starts here. Language: en Genres: Business, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
Ep. 256: Mike Milliron | “We Made It Cool to Care”: From CX Resistance to Results
Thursday, 4 September, 2025
Episode 256: What turns CX skeptics into advocates? A listening engine that makes caring for those you serve the gold standard. At IMG Academy, a private sports academy and boarding school in Florida, Chief Operating Officer Mike Milliron led the launch of a centralized experience team. “Not interested,” said everyone from athletics, academics, athletic development, and student life. Why? IMG Academy’s culture initially prized local control. “Owners of experience,” says Mike, is how teams saw themselves. Mike and his team persisted. They built a real-time listening program with trusted access and immediate visibility so coaches, teachers, and staff could act on feedback. The centralized team partnered across athletics, academics, athletic and personal development, and student life to align fixes and remove friction for frontline work. Results followed: NPS rose for parents and students. Re-enrollment increased. Earned growth forecasts climbed. “It made their jobs easier,” explains Mike. “But also, it helped them get to the end result they want: delivering an unrivaled experience for students.” Guest: Mike Milliron, Chief Operating Officer, IMG Academy Host: Rob Markey, Partner, Bain & Company Give Us Feedback: Help us improve the podcast here: https://bit.ly/CCPodcastFeedback Time-Stamped Topics: 00:01 — Who owns experience on a campus built on silos 00:04 — Non-negotiables like culture change and real listening access 00:05 — Mission UCX prioritizes caring for those they serve 00:06 — Early financial signals drove re-enrollment to tick up 00:07 — Standing up CX and a listening program spanning multiple verticals 00:08 — Value lands when CX makes people’s jobs easier 00:09 — New games unlocked by data and insight loops 00:11 — Rapid-fire takes on popular CX buzzwords Time-Stamped Quotes: [09:00] “The most difficult part was trying to figure out how it was actually going to work. Once we got it up and got it moving and realized the value right away, it became one of the smartest decisions, and it made people’s jobs easier.” [9:00] “We introduced a listening program. We introduced a dedicated team to work across verticals. [It was about] just the cultural component of A) getting that team in place, and then B) trying to figure out how do we actually best navigate what’s been in place for the previous 35 years—and some muscles that have been built—in a trustworthy way and in a way that people wanted to engage.” [06:00] “We’re starting to see customer experience and NPS go up across parents, students, and essentially all of our experiences in our product lines. We’re also seeing employee experience go up, which is super important—that’s helped with retention and workplace satisfaction.” [10:00] “We have different opportunities to actually understand how to drive value and impact. And we're just like, ‘Oh my gosh, we never would've thought that we're able to do this.’ And how it then ties back to a retention strategy or to a new product or new experience that we want to launch. So, it’sfun to actually see those things come to life.” Resources “A New Playbook” (Episode 230 with former IMG Academy president, Tim Pernetti)
