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Behind the Balance SheetAuthor: Stephen Clapham's Podcast on Value Investing Stockmarket Analysis Equities
Our objective is to remove some of the mystique around investing and improve our understanding of what makes a successful investment, or indeed an unsuccessful one. We meet leading investors and commentators and educate ourselves not just about the world of investing but also about the world. Our goal is to inform, educate, entertain and make you a better investor. We feature famous guests and some you may not know. But we can learn from them all, whether you are one of our core audience of professional investors, a student looking to enter the industry or a private investor. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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#57 The Behavioural Scientist - Rory Sutherland on Marketing, What Analysts Miss and Behavioural Economics
Sunday, 22 March, 2026
Rory Sutherland is the Vice Chairman of advertising giant Ogilvy UK, a behavioural scientist, TED speaker, organiser of the Nudgestock conference and so much more. Most important, he is one of the most original thinkers around. In this wide ranging conversation, he explains what accountants and analysts miss, why he believes family-owned businesses are long term winners, two reasons to own Costco, his views on luxury brands, why he thinks electric cars could reshgpae industries, what short selling has in common with behavioural science and much, much more. Rory is not an investor but there are some tremendous insights here for investors to take away.
