RIPCURRENTS Author: Scott A. Martin Scott Martin of Groundswell hosts daily comments on whats happening in Marketing and Business Innovation The Groundswell Podcast can found at www.Groundswell.fm Be a guest on this podcast Language: en Genres: Business, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: Get all podcast data

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Content Creator vs Content Strategist
Episode 7
Monday, 27 April, 2020

Confusing these two roles will cause your content marketing strategy to be ineffective.  Many entrepreneurs mistake a content creator for a strategist simply because they have an deep understanding of a social channel or two. Knowing the channel is only part of the equation- business owners need to either build a strategy that maps their goals and the customer journey and guide the creator or work with a strategist to develop an impactful content strategy to guide the content creators. (Who generally are described as their “social media guy”)

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