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Relationships RuleIts always about Relationships! Author: Janice Porter
Imagine that 68% of our clients leave because they feel we dont care. Then visualize having authentic heart-based retention strategies, proven to minimize client losses, while organically generating a substantial number of loyal clients through referrals. Catch a glimpse of how Janice opens a conversation by applying her fine-tuned curiosity. Notice how genuinely interested she is in building a relationship with her guests heart-based business owners and entrepreneurs. In mere minutes, guests generously share their most sweet and powerful retention systems that you can adopt today! As a seasoned relationship marketing specialist, Janice invites us to listen in weekly, as she reveals how to nurture and build relationships in real-time. The Relationships Rule podcasts aim, is to help you naturally ease your networking fears, so you can adopt strategies that amplify your client list, because the facts are, that today, success is built on a foundation of strong relationships. You can relax now, knowing you can activate your relationship marketing plan, by simply tuning in to Relationships Rule each week. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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What Are People Saying About You When You Leave the Room? | RR366
Episode 366
Tuesday, 9 June, 2026
I have been looking forward to this conversation for a while, and it did not disappoint.Michael Roderick is a return guest, who was on the show back in 2021 (episode 118), in my very first year. We lost touch for a while, and then something funny happened. His name kept coming up in rooms he was not in. A guest from New York turned out to be a friend of his. That friend introduced me to two people right here in Vancouver, and both of them knew Michael too. Before long, I had no choice but to reach out. Which, as Michael himself would say, is exactly how referability is supposed to work.Michael went from high school English teacher to Broadway producer in under two years, not because he had the right connections, but because he understood something most people miss. It is not about access. It is about interest. Today he runs Small Pond Enterprises, helping coaches, consultants, and subject matter experts build brands that are referable, messaging that is memorable, and ideas that are unforgettable.In this episode, we get into two things that I think are going to stay with you. The first is his AIM framework for referability, three principles that determine whether people talk about you when you are not in the room. The second is his brand-new Triple Threat framework, borrowed straight from the theater world, which helps experts understand how their natural thinking talents should shape the way they market themselves, build relationships, and get paid for their brains.And we close with something that felt timely and true, why this moment, with all its noise and uncertainty and AI overload, is actually the greatest opportunity for people who know how to have a real conversation.Key TakeawaysReferability comes down to three things: AIM. Accessibility, Influence, and Memory. If people cannot easily understand what you do, feel motivated to share it, and remember it well enough to talk about it later, you will stay invisible no matter how good you are.Stop leading with your solution. Most experts spend all their time talking about what they have solved. Michael makes the case that the real work is in articulating the problem so clearly that the person across the table says, that is exactly what I am going through. Trust follows from there.Know your thinking talent order. Whether you are a Scientist, Celebrity, or Magician, the order matters as much as the talent itself. Leaning into the wrong talent, because someone told you that is what marketing requires, is one of the most common reasons experts stay stuck.Magicians show, they do not tell. If innovation is your top talent, the best thing you can do is demonstrate your thinking in real time. Michael did exactly that in this conversation, breaking down my own triple threat live on air. That is the magic trick.Human connection has never been more valuable. In a world where people are spending more and more time talking to AI, a real conversation with a real person feels different. The connectors who lean into that right now are the ones who will stand out.I recommend you check out Michael and his work at: smallpondenterprises.comand if you are interested, sign up for his Daily email musings … you won’t be disappointed.Or you can reach him directly at: michael@smallpondenterprises.comIn appreciation for being here, I have some gifts for you:A LinkedIn Checklist for setting up your fully optimized Profile:An opportunity to test drive the Follow Up system I recommend by checking this presentation page - you won’t regret it.AND … Don’t forget to connect with me on LinkedIn and be eligible for my complimentary LinkedIn profile audit – I do one each month for a lucky listener!Connect with me:http://JanicePorter.comhttps://www.linkedin.com/in/janiceporter/https://www.facebook.com/janiceporter1https://www.instagram.com/socjanice/Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode andthink that others could benefit from listening, please share it using the socialmedia buttons on this page.Do you have some feedback or questions about this episode? Leave a note inthe comment section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you cansubscribe to the podcast on Apple Podcasts or your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us andgreatly appreciated. They help our podcast rank higher on Apple, whichexposes our show to more awesome listeners like you. If you have a minute,please leave an honest review on Apple Podcasts.
