Relationships Rule

Its always about Relationships!

Author: Janice Porter

Imagine that 68% of our clients leave because they feel we dont care. Then visualize having authentic heart-based retention strategies, proven to minimize client losses, while organically generating a substantial number of loyal clients through referrals. Catch a glimpse of how Janice opens a conversation by applying her fine-tuned curiosity. Notice how genuinely interested she is in building a relationship with her guests heart-based business owners and entrepreneurs. In mere minutes, guests generously share their most sweet and powerful retention systems that you can adopt today! As a seasoned relationship marketing specialist, Janice invites us to listen in weekly, as she reveals how to nurture and build relationships in real-time. The Relationships Rule podcasts aim, is to help you naturally ease your networking fears, so you can adopt strategies that amplify your client list, because the facts are, that today, success is built on a foundation of strong relationships. You can relax now, knowing you can activate your relationship marketing plan, by simply tuning in to Relationships Rule each week.
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Language: en

Genres: Business, Entrepreneurship, Marketing

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What Makes a Client Truly Referable with Stacey Brown Randall | RR349
Episode 349
Tuesday, 10 February, 2026

In this episode I welcome back Stacey Brown Randall, author of The Referable Client Experience. Stacey challenges the old idea that referrals come from asking. We talk about why excellent work alone doesn’t lead to referrals, what clients are quietly thinking as they move through your process, and how small, human touchpoints build trust, safety, and pride, the emotions that make people willing to put their name behind you.Key TakeawaysGreat work ≠ referrals. You need both strong delivery and an intentional relationship layer.Map your client journey. Label every touchpoint “W” (work) or “R” (relationship) and aim for at least ~20% relationship touchpoints per stage.Honor the “quiet voice.” Anticipate what new, active, and alumni clients are feeling and address it proactively.Gifts should be about them, not you. Avoid logoed items for referral sources; extend brand through meaningful, client-centric tokens.Being small is a superpower. Your ability to connect personally is what big brands can’t replicate.Stacey can be found at: staceybrownrandall.com Her book is in book stores and on Amazon: https://a.co/d/0bhNAExm In appreciation for being here, I have some gifts for you:A LinkedIn Checklist for setting up your fully optimized Profile:An opportunity to test drive the Follow Up system I recommend by checking this presentation page - you won’t regret it. AND … Don’t forget to connect with me on LinkedIn and be eligible for my complimentary LinkedIn profile audit – I do one each month for a lucky listener!Connect with me:http://JanicePorter.comhttps://www.linkedin.com/in/janiceporter/https://www.facebook.com/janiceporter1https://www.instagram.com/socjanice/Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode andthink that others could benefit from listening, please share it using the socialmedia buttons on this page.Do you have some feedback or questions about this episode? Leave a note inthe comment section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you cansubscribe to the podcast on Apple Podcasts or your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us andgreatly appreciated. They help our podcast rank higher on Apple, whichexposes our show to more awesome listeners like you. If you...