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Relationships RuleIts always about Relationships! Author: Janice Porter
Imagine that 68% of our clients leave because they feel we dont care. Then visualize having authentic heart-based retention strategies, proven to minimize client losses, while organically generating a substantial number of loyal clients through referrals. Catch a glimpse of how Janice opens a conversation by applying her fine-tuned curiosity. Notice how genuinely interested she is in building a relationship with her guests heart-based business owners and entrepreneurs. In mere minutes, guests generously share their most sweet and powerful retention systems that you can adopt today! As a seasoned relationship marketing specialist, Janice invites us to listen in weekly, as she reveals how to nurture and build relationships in real-time. The Relationships Rule podcasts aim, is to help you naturally ease your networking fears, so you can adopt strategies that amplify your client list, because the facts are, that today, success is built on a foundation of strong relationships. You can relax now, knowing you can activate your relationship marketing plan, by simply tuning in to Relationships Rule each week. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Building an Online Presence People Trust | RR385
Episode 385
Tuesday, 20 October, 2026
There is an old marketing saying that Don Wexler brought up on this episode. Nobody wants a quarter-inch drill bit, they want a quarter-inch hole. It is not his own line, but it is one he leans on often, and it set the tone for a very engaging conversation.Don is a digital marketing and video strategist based in Lafayette, California. He got his start selling real estate, and today he has several businesses that focus on all things marketing.One business that I have had some exposure to is his studio in which he turns real client reviews into short, powerful video testimonials.We talked about why so many wonderful reviews sit quietly on a website or a LinkedIn profile, and what changes the moment those words become a face and a voice. Don walked me through how video works at every stage of a buyer's decision, from a first glance to the moment someone finally reaches out.We also got into something close to my own recent experience. Don built an AI spokesperson for me, and on this episode, we talked honestly about where that kind of technology helps and where it could easily go wrong. His answer came down to one idea: focus on the message, not the messenger.A few takeaways from our conversation:Most businesses talk about what they do instead of the problem they solve. As the old saying goes, get clear on the hole, not the drill bit.A testimonial becomes far more powerful once it moves from text to video, and it works at every stage of a buyer's journey.If you use AI to help tell your story, disclose it. Trust breaks the moment someone feels tricked.A business that depends entirely on one person is fragile. Building systems and bringing in help protects both you and what you have built.The two skills that will always matter are writing your ideas clearly and speaking them to a group.Don and I also talked about staying connected in a world that keeps pulling us toward our screens, and why relationships still close every deal in the end.Don can be found at his various companies, and on LinkedIn at: linkedin.com/in/donwexlerdealquiver.com blastmybiz.com socialcamelot.com viscomstudios.com In appreciation for being here, I have some gifts for you:A LinkedIn Checklist for setting up your fully optimized Profile:An opportunity to test drive the Follow Up system I recommend by checking this presentation page - you won’t regret it. AND … Don’t forget to connect with me on LinkedIn and be eligible for my complimentary LinkedIn profile audit – I do one each month for a lucky listener!Connect with me:http://JanicePorter.comhttps://www.linkedin.com/in/janiceporter/https://www.facebook.com/janiceporter1https://www.instagram.com/socjanice/Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode andthink that others could benefit from listening, please share it using the socialmedia buttons on this page.Do you have some feedback or questions about this episode? Leave a note inthe comment section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you cansubscribe to the podcast on Apple Podcasts or your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us andgreatly appreciated. They help our podcast rank higher on Apple, whichexposes our show to more awesome listeners like you. If you have a minute,please leave an honest review on Apple Podcasts.
