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Predictable B2B SuccessScaling B2B business growth predictably through empathetic content and conversations Author: Sproutworth
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives. In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations. Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly youll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, well be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth. If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How to Build a Sales Organization That Scales Predictably
Episode 532
Tuesday, 14 April, 2026
What if everything you thought you knew about high-performance sales was only half the story? In this episode of Predictable B2B Success, we speak with Scott Roy, co-founder of Whitten & Roy Partnership (WRP), a seasoned consultant and author of innovative sales methodologies that have transformed organizations across more than 50 countries. From selling educational books door-to-door as a college student to coaching global giants and social enterprises, Scott has seen firsthand what drives sales teams to predictable, repeatable success. But here’s the twist: it’s not just about hitting numbers or mastering pitch decks. Scott challenges conventional wisdom, revealing why attitude, culture, and a unique “Decision Intelligence Selling” methodology create lasting change beyond what AI or slick technology promises. Why does the “Race Equation”, a formula blending attitude, competence, and execution, make or break sales teams? And in an age obsessed with fast closings, why does lingering longer in the diagnostic stage actually speed up the sales process? If you’re a sales leader, founder, or anyone invested in growth, this episode will change how you think about scaling revenue and building world-class commercial organizations. Get ready for actionable insights and real-world stories that defy the status quo. Some topics we explore in this episode include: How WRP Got Started: The backstory behind Whitten & Roy Partnership, including Speaker B's journey in sales.Sales Reps vs. Sales Managers: Why being good at selling doesn’t make you a good manager—and how those roles need different skills.What’s This RACE Thing: Results = Attitude + Competence + Execution; it’s a formula Speaker B swears by for sales success.The Power of Attitude: Why mindset and willingness to learn matter just as much as—or more than—hard skills.DQ Selling, Step by Step: Their four-step method: get clear on the problem, figure out what it’s costing, see if the client actually wants to fix it, then pitch the solution.Precision Listening (Not Just Asking Questions): Inspired by psychologist Carl Rogers, it’s all about really listening and playing back what the customer says, not just grilling them.Selling is Selling—Everywhere: Turns out selling in Ghana or Cambodia isn’t that different from selling to big Western companies.AI in Sales & Company Culture: AI can help, but it mostly amplifies what’s already there—good or bad—in your sales team and culture.Training vs. Real Change: Why one-off training sessions don’t stick, and the real secret is embedding new habits through ongoing coaching.Sales Mistakes Leaders Keep Making: Not seeing sales as a science, not coaching enough, and forgetting to keep high performers happy.And much, much more…
