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the Joshua Schall Audio ExperienceAuthor: Joshua Schall
Welcome to the Joshua Schall Audio Experience On my podcast, youll hear episodes of my popular short-form Consumer Packaged Goods (CPG) news segment "Consumed", a long-form CPG entrepreneurship interview segment "Formula For:", deeper dive segments "Deep Dish CPG", public speaking engagements, and any of my new and current thoughts that I record specifically for this audio experience! Leave a review on iTunes and let me know what you think! Language: en Genres: Business Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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From Caskets to Caffeine: Weirdest Brand Extension I’ve Ever Seen đź’€
Friday, 16 January, 2026
Just when I thought I’d seen everything within the energy drinks market (and I do mean it all), a press release gets forwarded to me about Titan Casket introducing the world’s first energy drink brand launched by an online direct-to-consumer casket company. Though, in all honesty, it wasn't until after looking at the Titan Casket social media accounts that I quickly realized launching an energy drink is simply another component of their lively marketing playbook! Additionally, from the “A Wake” in the product name to the dark tagline “Sleep When You’re Dead,” Titan Casket definitely doesn't lack the type of irreverent humor that reminds me of Liquid Death. But maybe the best quote came from Titan Casket Founder (and CEO) talking about how efficiently sending small parcels filled with heavy energy drinks would be simple compared to regularly shipping very large products across the country on short notice.
