the Joshua Schall Audio Experience

Author: Joshua Schall

Welcome to the Joshua Schall Audio Experience On my podcast, youll hear episodes of my popular short-form Consumer Packaged Goods (CPG) news segment "Consumed", a long-form CPG entrepreneurship interview segment "Formula For:", deeper dive segments "Deep Dish CPG", public speaking engagements, and any of my new and current thoughts that I record specifically for this audio experience! Leave a review on iTunes and let me know what you think!
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Language: en

Genres: Business

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[MONDAY MINUTE] Why You’re Being Fooled by "Regenerative" Labels
Monday, 16 March, 2026

Did you know arguably the “hottest movement” in agriculture doesn’t have a federally regulated definition? While regenerative agriculture is generally understood as a holistic farming practice that prioritizes soil health, carbon sequestration, biodiversity, and water capture…there’s differing opinions around if it should include a foundation of organic, chemical-free farming practices. And you might be wondering why you should care, right? Well, for the majority shoppers that stated they were willing to pay a premium for products grown using regenerative methods, wouldn’t you be upset if your hard-earned money got wasted on items produced using carcinogenic substances or synthetic agricultural chemicals? Despite a 4x increase in U.S. consumers recognizing “regenerative agriculture,” the formal term is still in its infancy. Therefore, without uniformity around standards…the term “regenerative agriculture” could quickly become meaningless.