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the Joshua Schall Audio ExperienceAuthor: Joshua Schall
Welcome to the Joshua Schall Audio Experience On my podcast, youll hear episodes of my popular short-form Consumer Packaged Goods (CPG) news segment "Consumed", a long-form CPG entrepreneurship interview segment "Formula For:", deeper dive segments "Deep Dish CPG", public speaking engagements, and any of my new and current thoughts that I record specifically for this audio experience! Leave a review on iTunes and let me know what you think! Language: en Genres: Business Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How Keurig Dr Pepper (KDP) Can Challenge Fairlife (Coca-Cola) For RTD Protein Dominance
Monday, 20 April, 2026
For decades, soda giants fought over sugar and fizz…but now the battlefield has shifted to protein shakes. In my latest content, I break down why Keurig Dr Pepper (KDP) is no longer content being an RTD Protein categorical spectator, as The Coca-Cola Company (via fairlife) and PepsiCo (via Muscle Milk) dominate the shelves. From "nostalgia-hacking" the market with the upcoming GHOST x Yoo-hoo collaboration to a potential power move involving Horizon Family Brands, KDP is building a "functional fort" to challenge Coca-Cola’s dairy dominance. I'll provide deep insights regarding...Ghost x Yoo-hoo Launch: Why childhood nostalgia is KDP's biggest asset."Milk Gap": How a partnership with Horizon Organic could create a "cleaner," better version of fairlife.Strategic Proxy Wars: The roles of Monster Beverage, Celsius Holdings, and Nutrabolt in the larger beverage ecosystem.Future of KDP: What the 2027 business separation means for the "Performance in a Can" era.Is KDP’s aggressive play into ultra-filtered milk and lifestyle protein enough to potentially close the gap on fairlife? Let’s dive into the data.
