the Joshua Schall Audio Experience

Author: Joshua Schall

Welcome to the Joshua Schall Audio Experience On my podcast, youll hear episodes of my popular short-form Consumer Packaged Goods (CPG) news segment "Consumed", a long-form CPG entrepreneurship interview segment "Formula For:", deeper dive segments "Deep Dish CPG", public speaking engagements, and any of my new and current thoughts that I record specifically for this audio experience! Leave a review on iTunes and let me know what you think!
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Language: en

Genres: Business

Contact email: Get it

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Why the "Kardashian Blueprint" Scares Every Wellness CPG Brand!
Monday, 23 March, 2026

Can the Kardashians really sell anything? For two decades, we’ve watched them dominate reality TV, but now they’re fundamentally reshaping the $100B+ wellness and CPG industries. In this video, I'll break down the evolution of the "Kardashian Blueprint," from the "famous for being famous" era to becoming sophisticated science-backed entrepreneurs. We’ll explore why the Quick Trim lawsuit changed everything and how the Kardashian-Jenner family moved from strictly being “faces for hire” to being "actively involved partners" and founders. Also, how Kourtney Kardashian turned gummy supplements brand Lemme into a retail powerhouse. Lastly, I'll deep dive Kim Kardashian’s latest move as a co-founder of UPDATE, the paraxanthine-powered energy drink that’s taking on giants like Alani Nu and Bloom Nutrition. Is this "wellness as a status symbol" movement unstoppable? Let’s look at the data, the strategy, and the shift from "magic pills" to high-performance science.