the Joshua Schall Audio Experience

Author: Joshua Schall

Welcome to the Joshua Schall Audio Experience On my podcast, youll hear episodes of my popular short-form Consumer Packaged Goods (CPG) news segment "Consumed", a long-form CPG entrepreneurship interview segment "Formula For:", deeper dive segments "Deep Dish CPG", public speaking engagements, and any of my new and current thoughts that I record specifically for this audio experience! Leave a review on iTunes and let me know what you think!
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Language: en

Genres: Business

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Beyond Meat Disaster: Why Protein Drinks Won’t Save Them
Friday, 30 January, 2026

Did the intern hit send too early on the brand’s 2026 April Fool’s Day joke? Was this AI image slop designed to distract us from their abysmal stock market performance? Are we actually living in some weird alt-protein simulation? Honestly, I had all those same gut reactions! And while those “hot takes” might be funny…my comedic skills hardly warrant any attention from strangers. So then, what’s the key takeaway from Beyond Meat launching protein beverages? Just because you can…doesn’t mean you should! And unfortunately, many leaders (plain and simple) lack the strategic discipline required for innovation to strengthen a brand rather than dilute it.