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the Joshua Schall Audio ExperienceAuthor: Joshua Schall
Welcome to the Joshua Schall Audio Experience On my podcast, youll hear episodes of my popular short-form Consumer Packaged Goods (CPG) news segment "Consumed", a long-form CPG entrepreneurship interview segment "Formula For:", deeper dive segments "Deep Dish CPG", public speaking engagements, and any of my new and current thoughts that I record specifically for this audio experience! Leave a review on iTunes and let me know what you think! Language: en Genres: Business Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Thinness is Out, Strength is In: The New "Ozempic Era" Status Symbol
Friday, 23 January, 2026
If increased accessibility to GLP-1s is “changing the social distinction game,” with “thinness” now being replaced by “strength” as today’s highest social ideal…then you probably need to learn more about what I call the foundational triad of muscle health. So, not that the protein-ification trend needed further support, especially after the FDA just inverted the old food pyramid…but protein is the tried-and-true nutritional cornerstone of building muscle. Similarly, have you noticed how suddenly (one day) creatine seemed to be everywhere…being hyped up by every fitness influencer and cognitive health guru? While I believe (at this point) the popular nutraceutical ingredient should be an almost must-have staple for everyone, creatine is a natural fuel source for muscles. Lastly, due to its ability to help protect muscle mass, don’t get surprised when HMB (a metabolite of the essential amino acid leucine) makes its way into more functional foods, functional beverages, and dietary supplements…especially as “strength” increasingly shifts from niche pursuit into the new marker of social distinction with broader appeal.
