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the Joshua Schall Audio ExperienceAuthor: Joshua Schall
Welcome to the Joshua Schall Audio Experience On my podcast, youll hear episodes of my popular short-form Consumer Packaged Goods (CPG) news segment "Consumed", a long-form CPG entrepreneurship interview segment "Formula For:", deeper dive segments "Deep Dish CPG", public speaking engagements, and any of my new and current thoughts that I record specifically for this audio experience! Leave a review on iTunes and let me know what you think! Language: en Genres: Business Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Protein Mania: Is the Global Obsession a "House of Cards"?
Friday, 13 March, 2026
Is our global obsession with protein reaching a breaking point? We’ve officially entered the era of “Protein Hysteria.” What started as a niche interest for the "meathead" demographic has exploded into a mainstream cultural phenomenon, with nearly two-thirds of Gen Z and Millennials actively hunting for more protein in every aisle of the grocery store. But behind the "health halo" lies a tightening vise of explosive demand and sputtering supply that most consumers don’t see coming. In this video, we deconstruct the dynamic forces creating the "Peak Protein" squeeze. From the FDA "inverting the food pyramid" to the clinical necessity of protein for GLP-1 (Ozempic) users, we explore why protein has shifted from a supplement to a lifestyle essential. We also dive into the "Brick Wall" of supply:The Climate Penalty: Why heatwaves and stressed cows are lowering milk nutrient density.The Infrastructure Lag: Why it takes years to bring new whey processing facilities online.The Breaking Point: Will CPG brands pass the "protein tax" to you, or will they begin diluting product quality to save their margins?Is this a fundamental shift in human nutrition, or a "house of cards" built on social media trends and aggressive marketing?Watch to find out who survives the squeeze and what comes after "Peak Protein."
