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the Joshua Schall Audio ExperienceAuthor: Joshua Schall
Welcome to the Joshua Schall Audio Experience On my podcast, youll hear episodes of my popular short-form Consumer Packaged Goods (CPG) news segment "Consumed", a long-form CPG entrepreneurship interview segment "Formula For:", deeper dive segments "Deep Dish CPG", public speaking engagements, and any of my new and current thoughts that I record specifically for this audio experience! Leave a review on iTunes and let me know what you think! Language: en Genres: Business Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Hidden Battle Inside the Practitioner Supplement Market
Thursday, 11 June, 2026
Is the practitioner supplement market dead? Or is it just evolving into something completely unrecognizable? In this video, I break down why the traditional "insulated fortress" of practitioner dietary supplements (which accounts for around 9% of the total U.S. supplement industry) has officially been dismantled. With the death of information asymmetry, the rise of virtual dispensing systems like Fullscript, and precision AI-driven personalized manufacturing, a brand-new strategic playbook is required to win. I'll analyze the battle between legacy supplement giants (defending clinical prestige) and newcomers inverting the funnel through "Reverse-Channel Entry." Discover why the future of health optimization belongs entirely to data interoperability...bridging wearables, lab diagnostics, and virtual prescription pads. If you are a practitioner, brand owner, or health-tech founder, this is the blueprint for how supplements are being manufactured, sold, marketed, and prescribed.
