the Joshua Schall Audio Experience

Author: Joshua Schall

Welcome to the Joshua Schall Audio Experience On my podcast, youll hear episodes of my popular short-form Consumer Packaged Goods (CPG) news segment "Consumed", a long-form CPG entrepreneurship interview segment "Formula For:", deeper dive segments "Deep Dish CPG", public speaking engagements, and any of my new and current thoughts that I record specifically for this audio experience! Leave a review on iTunes and let me know what you think!
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Language: en

Genres: Business

Contact email: Get it

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iTunes ID: Get it

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[MONDAY MINUTE] Cardi B, Lil Wayne, & Infant Formula: The Creative Marketing Intersection You Didn't See Coming!
Monday, 9 February, 2026

Y’all know I love creative intersections between the CPG industry and Hip-Hop culture. And this newest Bobbie marketing campaign with Cardi B is slick. Playing off the famous Lil’ Wayne “Weezy F baby and the F is for…” lines, I guess the “B” in Cardi B is for Bobbie. Though, the marketing campaign goes deeper than that. After expressing her frustrations (and struggles) around breastfeeding during a livestream, the purpose-driven organic infant feeding company, Bobbie, hopes Cardi B can bring her signature unfiltered confidence to a generation of parents navigating feeding choices amid a worsening maternal health crisis.