the Joshua Schall Audio Experience

Author: Joshua Schall

Welcome to the Joshua Schall Audio Experience On my podcast, youll hear episodes of my popular short-form Consumer Packaged Goods (CPG) news segment "Consumed", a long-form CPG entrepreneurship interview segment "Formula For:", deeper dive segments "Deep Dish CPG", public speaking engagements, and any of my new and current thoughts that I record specifically for this audio experience! Leave a review on iTunes and let me know what you think!
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Language: en

Genres: Business

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There’s Finally an Edible for THAT! | Edible Arrangements WILD Pivot
Friday, 13 March, 2026

Imagine you’re a veteran delivery driver for Edible Arrangements, having spent a decade delivering "I'm Sorry" fruit bouquets…getting home smelling like fresh pineapples and chocolate. But suddenly, the corporate strategy had taken a turn for the high-minded. You get an email stating, “we aren't just in the fruit business anymore; we’re in the vibes business." What the heck does that even mean? But after delivering their new curated product selection from Edibles.com, realization hits that there’s a whole new meaning to the company’s marketing tagline “there’s an edible for that.” In all honesty, this must be one of the wildest strategic pivots ever!