CEO Coaching International PodcastAuthor: Mark Moses and Steve Sanduski
Launched in 2015, this podcast helps entrepreneurs and CEOs grow their business, develop their people, and elevate their own performance. We share what the best of the best are doing as it relates to entrepreneurial success, best practices, leadership, sales, marketing, personal development, and solving the challenges that business leaders face. Youll hear from CEO Coaching Internationals coaches, clients leading entrepreneurs, and other experts in a wide range of fields who have value to add to your work. This is a must-listen for entrepreneurs, CEOs, and other business leaders. Language: en Genres: Business, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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What Buyers Are Actually Looking For with Jonathan Sherrill of Waypoint and “The Extraordinary Exit”
Thursday, 23 July, 2026
Jonathan Sherrill, Founder of Waypoint, built Quicken Steel from a shuttered sawmill and sold it in 2022. He explains what buyers really test for before they buy. He co-authored “The Extraordinary Exit” with Andy Harris; the book won the Gold Medal for Best Adult Non-Fiction Informational eBook at the 2026 IPPY Awards. Through Waypoint, Jonathan advises founders on the personal side of the exit.Key Takeaways:00:00 Introduction03:31 What six years working for private equity taught him about what buyers really want13:14 Why his daughter's diagnosis changed what he was building his company for19:31 The test buyers quietly run before they'll ever make an offer20:23 A flat tire question that reveals whether a business can run without its founder24:33 The leadership team question most CEOs would rather not answer honestly28:02 Why a coach who pushes back beats an advisor who just agrees34:51 The charitable commitment that nearly delayed a multi-million dollar closing37:17 What it actually felt like when the emails and calls just stopped45:43 His advice for any founder still carrying self-doubtSubscribe to Make BIG Happen for more conversations with the CEOs and coaches shaping what's next.Resources Mentioned:Waypoint website:https://waypointfounders.com/ “The Extraordinary Exit” by Andy Harris and Jonathan Sherrill:https://www.theextraordinaryexitbook.com/ #CEOCoaching #ExecutiveLeadership #BusinessGrowth
