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StrategyCastAuthor: Lori Jones from Avocet Communications
The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some aha! moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity.Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite.It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Bridging AI and Human Intelligence: Transforming Insights into Strategic Impact with Monika Rogers
Episode 521
Monday, 13 January, 2025
In this episode, we reveal how AI and human smarts work together to spot fraud, boost data quality, and enhance marketing insights. Plus, you’ll learn the latest on AI-driven surveys, social listening, and practical tips for internal innovation that saves time and costs.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==05:02 Consumer insights tools have become more complex.06:45 Continuous tool evaluation is our ongoing process.09:44 AI excels in social listening analysis efficiency.15:26 Affordable custom chat analyzes current pricing feedback.18:12 AI boosts excitement, quality, and deeper insights.21:27 AI assists human review, improving data analysis.25:49 ARP aimed to better connect with members' needs.27:35 Insight roles shifting to data collection-focused tasks.30:02 Embrace AI to improve predictions and strategies.==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!
