StrategyCast

Author: Lori Jones from Avocet Communications

The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some aha! moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity.Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite.It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube.
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Language: en

Genres: Business, Marketing

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How Ad Fraud Cost Uber Millions and What Marketers Can Learn, feat. Rich Kahn
Episode 573
Tuesday, 13 January, 2026

Is ad fraud secretly draining your marketing budget? Get the real story behind the billions lost, how it warps your data, and the smart moves you need to protect your brand’s ROI and reputation. Don’t let fake clicks steal your thunder!And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==04:58 Affiliate Marketing and Bot Fraud07:03 Detecting Fraud in Real Time11:02 "Fraud Techniques and Device Spoofing"13:49 Limitations of Basic Fraud Detection17:56 "Protecting Trust and Brand Value"20:22 "Fraud Impacts Attribution, Not Lifetime"23:31 Fraud Detection Requires Dedicated Teams29:14 The $140 Billion Fraud Problem==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!