 |
StrategyCastAuthor: Lori Jones from Avocet Communications
The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some aha! moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity.Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite.It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
Why Authenticity Is Becoming Marketing's Biggest Competitive Advantage, feat. Jennifer Reichenbacher
Episode 598
Tuesday, 7 July, 2026
As AI reshapes marketing, the brands that win won't be the loudest. They'll be the ones customers trust. Discover how authenticity, transparency, and customer experience are becoming the keys to long-term growth.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==04:36 Targeting office coffee drinkers07:00 Building trust through demos09:53 Importance of customer validation15:01 Trust, transparency, and service loop18:13 Educating customers about credit fees19:58 Balancing digital budget and AI testing23:19 Understanding AI and user preferences26:46 Balancing AI with human input30:57 Working with embedded payments partners33:20 Trust issues with influencer marketing==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!
