Embracing Erosion

Author: Devon O'Rourke

Embracing Erosion is the podcast that lets you inside the heads of product marketers, investors, and go-to-market leaders who tackle changes head-on and turn them into competitive advantages.
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Language: en

Genres: Business, Marketing

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Alena Morris: VP of Product Marketing at Kargo on Ad Tech’s Next Chapter, AI-Powered Creative Insights, and Leading Through Transformation
Episode 20
Monday, 9 February, 2026

On this episode of Embracing Erosion, Devon sits down with Alena Morris, Vice President of Product Marketing at Kargo. With over 15 years in ad tech and media — including leadership roles at PubMatic and Quantcast — Alena has seen the industry evolve from managed services to programmatic, and now to an AI-driven future.In this conversation, they explore how the lines between SSPs, DSPs, and retail media are blurring; how AI is shifting from creative production to creative intelligence; and what it takes to lead teams through periods of rapid change. Alena also shares lessons from her first six months at Kargo — from rebuilding trust across teams to shaping the company’s transition from a creative-first business to a tech-powered platform.Enjoy the conversation!