The OnBrand Podcast

Author: OnBrand

OnBrand is a global community and Europe's leading branding conferencepowered by Bynderexploring whats next?" in branding, marketing, and creativity. By amplifying the voices of brand leaders from some of the worlds most iconic companies, OnBrand aims to unravel the complex web between brand storytelling, technology, and creativity in these rapidly changing times.
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Language: en

Genres: Business, Marketing

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Brand management: Why it matters in 2023 and beyond
Episode 1
Thursday, 22 December, 2022

Branding management is not just for large global brands that need to fiercely guard their reputation and assign billions of dollars to the right advertising channel. Branding management is for every business that wants to resonate and engage with their target audience. It’s for every brand that needs to develop a powerful digital marketing strategy that demonstrates its value and helps them stand out from the crowd. It’s for every business that wants to build an omnichannel presence that gets them noticed by the people that matter when it matters.