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The Profit Talk: Entrepreneurship With A Profit First SpinAuthor: Susanne Mariga
The Profit Talk is for entrepreneurs who want to maximize profits in their business no matter what shifts happen in the economy. I'm Susanne Mariga, a Certified Public Accountant and Fractional CFO specializing in high net worth tax strategies for 7 and 8 figure entrepreneurs using the Profit First System. I have helped hundreds of small business owners for almost two decades create the cashflow in their business that allows their business work for them and not the other way around. Guest experts will be featured regularly to cover anything from life and mindset to growth and scaling. Language: en Genres: Business, Entrepreneurship, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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From Photography to Brand Strategy: Building Authentic Brands with Audacity
Episode 264
Saturday, 18 April, 2026
Welcome to The Profit Talk! In this show, we're going to help you explore strategies to help you maximize profits in your business while scaling and creating the lifestyle that you want as an entrepreneur. I am your host, Susanne Mariga! I'm a CPA, a Fractional CFO, and a Certified Profit First Professional Mastery Level providing tax strategies to 7 and 8-figure entrepreneurs. Let's dive into strategies to maximize profits in your business! In this episode of The Profit Talk Show, host Susanne Mariga welcomes Asia Dore, brand strategist and business growth expert, to discuss how entrepreneurs can build brands that stand out in today's crowded marketplace. This conversation is especially valuable for business owners who want to create stronger visibility, attract ideal clients, and grow with intentional messaging. Together, we explore Asia's five-step branding framework, the common mistakes entrepreneurs make when building a brand, and how to combine strategy with personality to create trust and recognition. Asia shares practical advice on clarifying your message, identifying your ideal audience, and choosing marketing methods that align with your strengths. This episode is packed with actionable insights for entrepreneurs ready to elevate their brand presence and profits. What You'll Learn in This Episode: ✅ The Five-Step Branding Process – How to clearly define what your business does and communicate it effectively. ✅ Know Your Ideal Client – Why understanding your audience's motivations is essential for attracting the right customers. ✅ Differentiate Your Offers – How to position your products and services so buyers understand why you are different. ✅ Purpose Beyond Revenue – Why communicating the deeper impact of your work builds stronger brand loyalty. ✅ Branding Risks to Avoid – The dangers of being too rigid or having no strategy at all. ✅ Strategy + Personality – Why combining consistency with authenticity creates memorable brands. ✅ Market Visibility – How clarity, consistency, and choosing the right platforms help you stand out. Memorable Quotes: 💡 "Clarity first: define the problem you solve, the solution you offer, and who you serve." – Asia Dore 💡 "Consistency second: repeat the message until the market recognizes you." – Asia Dore 💡 "The best brands combine strategy with personality." – Asia Dore Resources & Links: 🔹 Asia Dore Website: https://asiadore.com 🔹 Free Masterclass: https://asiadore.com/masterclass 🔹 LinkedIn: https://www.linkedin.com/in/asiadore/ 🔹 Facebook: https://www.facebook.com/asiadorebrandstrategist/ 🔹 Join my FREE Facebook Group, The Profit First Masterclass, for additional exclusive trainings: https://profit-first-mastermind.mykajabi.com/profit-first If you're excited about what's next for your business and upcoming episodes, please head to our iTunes page and give us a review! Your support helps me bring in other amazing expert interviews to share their best tips on how to powerfully grow your business. Mariga Group's website: www.marigagroup.com Contact us at: (713) 280-7975 DISCLAIMER: The information contained within these videos is provided for informational purposes only and does not constitute an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions, or regulatory updates in the content of this video. Any U.S. federal tax advice contained within is not intended to be used for the purpose of avoiding penalties under U.S. federal tax law.
