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Innovation StorytellersAuthor: Susan Lindner
Did you ever wonder how an innovation got to its finish line? How innovators saw the future, made a product, and created change in our world and in their companies? I did. Innovation Storytellers invites changemakers to describe how they created their innovation and just as important THE STORIES that made us fall in love with them. Come learn how great innovations need great stories to make them move around the world and how to become a better storyteller in the process. I'm Susan Lindner, the Innovation Storyteller. But I wasn't always. I've been a wannabe revolutionary, an epidemiologist at the CDC and an AIDS educator in the brothels of Thailand helping to turn former sex workers into entrepreneurs. Trained as an anthropologist and the Founder of Emerging Media, I've spent the last twenty years working with innovators from 60 countries. Ranging from cutting edge startups to Fortune 100 companies like GE, Corning, Citi, Olayan, and nine foreign governments, helping their leaders to tell their stories and teaching them how to become incredible advocates for their innovations. Great innovation stories make change possible. They let us step into a future we can't see yet. I started this podcast to shine a light on our generation of great innovators, to learn how they brought their innovation to life and the stories they told to bring them to the world. Language: en Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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241: How to Live in the Innovation Simulation
Episode 241
Monday, 12 January, 2026
How do you bring discipline to innovation without stripping away the creativity that makes it powerful in the first place? In this episode of the Innovation Storytellers Show, I sit down with Stephen Parkins, Innovation Strategist and Founder of Culturedge, to unpack what it really takes to turn innovation into a strategic asset rather than a side project fueled by hope and enthusiasm. Stephen brings an outside-in perspective shaped by an unconventional career spanning financial markets, startup entrepreneurship, and senior innovation roles within complex global organizations. That distance from the usual corporate playbook allows him to challenge some deeply held assumptions about how innovation should work and why so many well-intentioned efforts struggle to deliver measurable returns. We talk openly about the tension between creativity and structure, and why innovation does not fail because teams lack ideas, but because organizations lack clarity, consistent decision-making, and shared language. Stephen offers a thoughtful perspective on innovation management systems, including the much-debated ISO standards, and explains why guardrails are often misunderstood as constraints. Drawing on real-world experience from large enterprises, he argues that structure, when well designed, creates the conditions for better experimentation, smarter risk-taking, and stronger alignment between innovators and the core business. The conversation also dives into strategy, funding, and culture, particularly the invisible friction between those running today's business and those inventing tomorrow's. Stephen shares how portfolio thinking, exposure to risk, and optionality can shift innovation from theater to real value creation. We also explore his work as co-founder of Strategy Quest, a simulation-based approach that helps leaders practice decision-making under uncertainty, surface blind spots, and learn through consequence rather than theory. It is a compelling look at how scenario thinking and simulated environments can prepare the next generation of innovation leaders to see around corners. If innovation is meant to help organizations grow stronger in uncertain times, what needs to change in how leaders think about risk, culture, and decision-making, and are we brave enough to build systems that actually support that ambition?
