Marketing Mantra

Author: Sandeep Mallya

Marketing Mantra is an online marketing podcast by 99signals.com, hosted by Sandeep Mallya. In the show, Sandeep shares actionable online marketing strategies he's learned through years of running a successful blog that generates over 12,000 in side income each month. You'll also hear from successful entrepreneurs from around the world who'll share insights on SEO, content marketing, social media marketing, and more. Past guests have included Corey Haines (SwipeWell), Brad Smith (Wordable), Dan McGaw, and many more. Join our 3,000 weekly listeners and level up your marketing skills.
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Language: en

Genres: Business, Marketing

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Ep. #122 - AI Search Acronym Madness: The Case for GEO
Episode 122
Tuesday, 16 September, 2025

In this episode of Marketing Mantra, I share my honest take on the growing chaos of acronyms around AI search. Every week there’s a new one: AEO, LLMO, AIO, GAIO, SEvO, and honestly, most of them don’t make sense. They’re shallow rebrands of SEO dressed up with new jargon.I break down where each of these acronyms came from, why they don’t hold up, and why only one term actually deserves a place in our marketing vocabulary: GEO (Generative Engine Optimization). Just like SEO defined the Google era, I believe GEO will define the generative era.What You’ll Learn in This Episode:The backstory of AEO, LLMO, AIO/GAIO, and SEvO — and why I think they’re destined to fade.Why GEO stands apart as a clear, focused, and lasting framework.The pillars of GEO that I focus on in my own work:Citations and Mentions – how to get cited in generative answers.Schema and Entities – why structuring your content matters more than ever.Authority and Trust – building credibility with both people and AI engines.Prompt-Based Visibility – how I test and track brand presence across ChatGPT, Gemini, Claude, and Perplexity.Why I believe GEO is the playbook marketers need to embrace right now.=-=-=-=Links and Resources📖 Read my full blog post on GEO: Generative Engine Optimization (GEO): How to Stay Visible in the Age of AI Search🌐 Learn more about my agency: Startup Cafe Digital📚 Explore more in-depth guides at 99signals.com=-=-=-=BONUS RESOURCES + FREE DOWNLOADSIf you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Ultimate Blogging Toolkit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ebooks.99signals.com/blogging-toolkit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Essential Guide to Link Building with Infographics⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (https://resources.99signals.com/infographic-backlinks-pdf) - This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Top-rated articles at 99signals⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.99signals.com/best/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.-=-=-=-=-Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.99signals.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for more insights on SEO, blogging, and marketing.