Know Your Marketing ROI Podcast

Author: Matt Quirk

This podcast is for service based business owners like attorneys, consultants, and more, looking to get more leads, qualify them quickly, and build systems that can keep them happy for years to come. We talk marketing and advertising. Learn from others what has worked for them and what hasn't worked. AND share tips for building systems to attract more of YOUR best clients.
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Language: en

Genres: Business, Marketing

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Revolutionize Your B2B Email Nurture Programs with This One Simple Tactic
Tuesday, 4 June, 2024

Have your email nurture performance numbers dropped or just been flat for way too long? Maybe you’re looking to get more leads, close more sales, or land more demos and have run out of ideas that have much if any impact. In this video, we dive into the one thing that might drastically improve your email nurture results. Whatever your goals, this simple program shift can improve your email nurture performance results. --- Maybe you've noticed that your email nurture performance numbers have dropped, or perhaps they've just been flat for too long. Maybe you’re trying to get more leads, close more sales, or improve customer success metrics, but your ideas just aren't making the impact you need. I understand how frustrating this can be. Your email campaign should be a powerful tool, but instead, it's not delivering the results you need. The problem could be affecting your bottom line, causing you to miss out on leads, sales, or demos. The solution to this problem could be a simple program shift. We call these shifts "MicroCampaigns". These are campaigns consisting of just three emails that follow a specific framework - Tease the Story, Tease the Ending of the Story, and Launch the Story. By focusing on this one program shift, we believe you'll see a drastic improvement in your email nurture performance results. MicroCampaigns offer a concise, focused way to engage your audience and can be more effective than traditional email campaigns. To illustrate this, we'll share three unique use cases. These examples will show you how effective MicroCampaigns can be to improve digital performance results, influence the sales process, and customer success. Hope you enjoy!