Marketing Trends

Author: Mission

What happens when marketings sharpest minds pull back the curtain? Hosted by Stephanie Postles, Marketing Trends drops listeners into the world of trailblazing CMOs, CEOs, and visionaries who share their journeys and groundbreaking strategies. From navigating the balance between automation and human touch to leading teams through unprecedented transformation, youre getting an unfiltered look at the lessons and ideas driving the industry forward. Whether you're leading a team or aspiring to innovate, Marketing Trends is your new secret weapon.
Be a guest on this podcast

Language: en

Genres: Business, Management, Marketing

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it

Trailer:

Get all podcast data

Listen Now...

CMOs Are Hiring Fiverr Freelancers? Find out why.
Episode 540
Wednesday, 12 November, 2025

When everyone has access to the same AI tools, what separates the great from the forgettable is the human behind the screen.Fiverr’s VP of Global Brand Communications, Shiri Hellmann, joins Marketing Trends to break down how her team turns chaos into creativity. From producing the viral “Gary” campaign with real freelancers to writing a rom-com about avocados, Shiri reveals how Fiverr spots cultural moments early, takes smart risks, and proves that talent still beats the algorithm. CHAPTERS / KEY MOMENTS00:00 - The Weirdest Fiverr Requests Ever02:58 - How Fiverr Grew from Weird to Global Brand04:00 - Inside Fiverr’s Wildest Marketing Campaigns06:11 - Freelancers Behind Fiverr’s AI Ad "Gary"08:40 - How Fiverr Selects Top Creators10:00 - The Data-Driven Matchmaking Engine12:10 - Strategy Behind Creative Campaigns14:05 - From Vibe Coding to Avocado Apps16:20 - AI, Humans, and the Future of Creative Work18:55 - Taking Risks and Learning from Failures21:00 - The "F***-Up Night" and Courage Culture23:25 - Biggest Marketing Lesson: Marketers vs. Consumers26:30 - How Fiverr Stays Grounded and Human29:40 - Emerging Trends and The Future of Work33:10 - How Fiverr’s Culture Fuels Innovation37:25 - What’s Next for Fiverr and Freelancers41:00 - Shiri’s Advice for Marketers and Founders44:45 - Closing Reflections and Takeaways This episode is brought to you by Lightricks. LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise. Try it today at ltx.studio Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.