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Hack Your Own PRAuthor: Odette Barry
Learning how to DIY your PR is the growth hack every small business owner needs - the Hack Your Own PR podcast will teach you everything you need to know to get your business and yourself authentically featured in the most impactful publications. Publicity, PR, media relations, call it what you like. On Hack Your Own PR Odette Barry shares conversations with some of her favourite publicists, journalists, editors, presenters and producers about the often misunderstood industry of public relations. So whether you're a small business owner learning how to DIY your PR, a publicist looking to deepen your knowledge, or an aspiring publicist striving to gain new skills and understand the media landscape, this podcast offers personal insights and stories, practical tips to improve your pitching and step-by-step guidance to secure headline news. If you have any questions about how to DIY your PR and win your own publicity - shoot me a DM over on LinkedIn or Instagram. https://www.instagram.com/odetteandco/ https://www.linkedin.com/in/odette-barry/ Language: en Genres: Business, Education, How To, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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DIY PR pitching to US media with Brett Farmiloe, CEO of HARO | Ep 115
Episode 115
Monday, 8 December, 2025
In this episode of Hack Your Own PR, the podcast that helps founders and change-makers tell their story, build credibility without needing a big PR budget, we're chatting with Brett Farmiloe, the Founder and CEO of Featured, and the owner of the iconic Help a Reporter Out — HARO. Brett is literally in the thick of the AI world right now. What I love about Brett is that he sits at this fascinating intersection between expert sourcing, media opportunities, and the evolving world of AI visibility. He's seen every mistake people make when pitching themselves. He knows what actually helps a journalist say yes. And he's got a front-row seat to how brands are trying to show up inside large language models and what actually moves the needle. In our conversation, we explore: How to use HARO and Featured to land expert commentary pieces The anatomy of a pitch that cuts through (including Brett's very cheesy but genuinely helpful HARO acronym) Why journalists can immediately spot AI-generated pitches What citations really mean for visibility inside LLMs The emerging tension between the media industry and AI — and how founders can navigate it If you're a founder trying to build thought leadership, a not-for-profit leader trying to get your message out, or a publicist wanting to stay ahead of the curve, you will absolutely take away something practical from this chat. So grab a cuppa, or pop your headphones in while you take the dog for a lap around the block, and let's dive into this conversation with Brett Farmiloe. Find Odette Barry online: https://www.odetteandco.com.au/ https://www.instagram.com/odetteandco/ https://www.linkedin.com/in/odette-barry/ Find Brett Farmiloe online https://www.helpareporter.com/ https://www.instagram.com/helpareporter/ https://www.linkedin.com/in/brettfarmiloe/
