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eCommerce TechAuthor: eCommerce Tech
We're all about helping retailers and brands navigate the eCommerce Tech space. Helping our audience to make better tech stack decisions. Language: en Genres: Business, Entrepreneurship, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Stop spray-and-pray: grow eCommerce sales and profits in 2026
Monday, 23 March, 2026
Host Chloe Thomas brings together three experts to share simple, proven ways to boost revenue without killing margins.Who’s on the micChloe Thomas (eCommerce Tech) — hostDan Bond (RevLifter) — intelligent offers and discountsSandeep Shah (Web Trends Optimize) — CRO, testing, and personalizationJamie Lee (JME Labs; ex Everlane, Vital Proteins, Walmart, Nike, Sony) — growth on DTC and AmazonWhat you’ll learnIntelligent offers: Use discounts with intent-based targeting, not sitewide cutsOffer sensitivity testing: Find the lowest effective incentive (e.g., 10% vs 15%) to protect marginCRO that matters: Fix real blockers, improve AOV, and focus on incrementalityDemand capture vs demand creation: Balance Google (capture) with Meta (create)Metrics that count: Profit, TACOS (ad spend ÷ total revenue), and LTV:CAC by cohortRetention first: Plug the “leaky bucket” from first to second purchaseChannel roles: Let DTC drive profit and loyalty; use Amazon for volume and brand defenseExperimentation mindset: Test, measure, iterate; segment by source, intent, and productProduct x growth: Feed customer insights back into product so you’re not selling a 1‑star itemKey takeaways for foundersSet a clear discount stance; don’t “go cold turkey,” taper with dataSegment by intent and source; not everyone needs an offerJudge success on incrementality, not vanity metricsFewer, better campaigns beats more, rushed campaignsAlign teams: marketing, CRO, and product should share the same goalsPerfect forFounders and leaders at DTC, marketplace, and Amazon-first brandsTeams aiming for profitable growth in 2026Find out more https://ecommercetech.io
