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Success With JewelryAuthor: Laryssa Wirstiuk and Liz Kantner
Welcome to Success With Jewelry - your guide to growing a meaningful, profitable jewelry business. Hosted by marketing experts Laryssa and Liz, who together have over 16 years of experience helping brands thrive, this podcast gives you an exclusive look at what really works in jewelry marketing today. We're here to share honest conversations, hard-won lessons, and proven strategies to help you reach your goals and feel less alone in your business journey. Language: en-us Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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162 - Laryssa and Liz on Why Blogging Still Matters in the Age of AI
Episode 162
Monday, 23 February, 2026
Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #162, we're diving into a topic that might feel outdated at first glance — blogging. Yes, blogging. Before you mentally tune out, hear us out: long-form content may be one of the most overlooked tools for building long-term visibility for your jewelry brand, especially in today's AI-driven search landscape. We talk about why blogging isn't what it used to be (and why that's a good thing), how it supports both Google and AI search visibility, and how to think of your blog less as something you "promote" — and more as a passive discovery tool that works behind the scenes. We also explore how blogs can answer real customer questions, deepen your brand story, and become a rich source of content you can repurpose across email and social media. 💎 In this episode, you'll learn: Why blogging is becoming more important in the age of ChatGPT and AI-powered search The difference between old-school blogging and strategic, search-driven content How to avoid writing generic topics (like "The 4 Cs") and instead lean into your niche A simple way to turn emails into blog posts (and blog posts into social content) Why every blog post should be shoppable — with a clear call to action How to use blog content to grow your email list and support inquiries If blogging has felt intimidating or irrelevant, this episode reframes it as a long-term asset — not another content chore. 🔒 Insider Bonus – What You'll Hear When You Join: In the insiders-only continuation, we get more tactical about blogging strategy and content planning. We talk about how to structure a simple monthly theme to avoid "blank page syndrome," why consistency (even when it's not sexy) is what truly works, and how Q&A-style blog posts can deepen your storytelling while making content easier to create. We also get candid about mental health dips, falling off your consistency plan, and what it takes to reconnect with your focus when motivation feels low. Plus, we discuss why repetition is necessary in marketing, how to support high-ticket or one-of-a-kind pieces with deeper storytelling, and where Pinterest fits (or doesn't) in the mix. 👉 Love this teaser? Unlock the full insider episode at Patreon for instant access and more exclusive content. About Your Hosts Liz Kantner helps independent jewelry artists find their voices and thrive in today's marketplace through consulting, digital strategy, and her Stay Gold Collective community. Learn more at lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for jewelry brands. She's also the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform that makes marketing easier for jewelry designers. Discover more at joyjoya.com.
