 |
Success With JewelryAuthor: Laryssa Wirstiuk and Liz Kantner
Welcome to Success With Jewelry - your guide to growing a meaningful, profitable jewelry business. Hosted by marketing experts Laryssa and Liz, who together have over 16 years of experience helping brands thrive, this podcast gives you an exclusive look at what really works in jewelry marketing today. We're here to share honest conversations, hard-won lessons, and proven strategies to help you reach your goals and feel less alone in your business journey. Language: en-us Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
169 - Laryssa and Liz on Marketing Your Jewelry for Mother's Day
Episode 169
Monday, 13 April, 2026
Welcome to the Success With Jewelry podcast, your go-to source for honest conversations about marketing, mindset, and what it actually takes to grow a jewelry brand. In Episode #169, we're diving into one of the biggest jewelry holidays of the year: Mother's Day. If you've ever thought "Mother's Day isn't really right for my brand" — this episode is for you. Because the brands that win at Mother's Day aren't the ones doing the most. They're the ones who plan ahead, lean into the emotion behind the purchase, and show up consistently across channels. In this episode, we break down how to approach your Mother's Day marketing from messaging and timing to product selection and multi-channel strategy — in a way that actually feels like you. Because you don't have to do it like Kay Jewelers. You just have to do it in a way that connects. 💎 In this episode, you'll learn: Why Mother's Day is a major sales opportunity — even if you've never leaned into it before How to approach the holiday in your own voice, without copying what big brands do Why self-purchasers are a huge (and often overlooked) audience for Mother's Day marketing The emotional power of jewelry as a gift — and how to tap into that authentically When to start promoting and why planting early seeds matters more than a big launch Why you need to say it more than once (try 4–6 touchpoints minimum) How to use shipping deadlines as a marketing tool, not just logistical info Which products to feature — and how past sales data can guide your decisions Why a multi-channel approach (email, website, social) is essential for holiday marketing We also talk about a key mindset shift: 👉 Hallmark holidays exist for a reason — they give your business a predictable, emotionally resonant moment to merchandise and connect with customers. Use them. Mother's Day marketing doesn't have to feel generic or pushy. When you lead with meaning and tell your real story, you give gift-givers something they can carry into the moment of giving — and that's what makes jewelry unforgettable. 🔒 Insider Bonus – What You'll Hear When You Join In the insiders-only continuation, we get more candid about the realities of holiday marketing — and what actually moves the needle. We dig into: Why generic marketing advice falls flat — and why knowing your audience is everything The honest conversation around "silver bullet" moments (Gigi Hadid, Target placement, and what's really going on behind the scenes) Why going through a holiday season as an observer first can be one of the best things you do for your brand How to take notes on campaigns that resonate — and ones that don't — to sharpen your own voice Laryssa's practical tip for getting your Mother's Day marketing moving today How many emails is too many? (Spoiler: probably fewer than you think) Why weekly emails aren't enough during a promotional runway — and how to think about frequency without fear 👉 Love this teaser? Unlock the full insider episode on Patreon for deeper strategy and real-world application. Liz Kantner helps independent jewelry artists find their voice and grow through consulting, digital strategy, and her Stay Gold Collective community. Learn more at lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency specializing in email marketing for jewelry brands. She's also the author of Jewelry Marketing Joy and the creator of JoyDeck. Learn more at joyjoya.com.
