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Behind the Brand with Bryan ElliottAuthor: Bryan Elliott
Get Behind the Brand to learn how to build your brand. Get smarter and make more money in business by listening to my podcast with some of the smartest people on the planet. Im Bryan Elliott, helping you build your brand. Founded in 2008, Behind the Brand with Bryan Elliott is a show about innovators, entrepreneurs and the stories behind their success. It's like a backstage pass inside the brand strategy and marketing minds, companies and habits of some of the smartest and most interesting people on the planet. Host, Bryan Elliott decodes these stories to help you turn their wisdom into practical tactics that you can use to improve your life and grow your business. Why do this? I'm someone who loves to tell stories that I hope will inspire and educate others to find their reason for being. I basically invented the podcast I wish I had when I quit my corporate job and started my own business. I made a lot of mistakes and figured things out the hard way. I've been inspired by so many of my guests and I know you'll find a ton of value here as well. Podcast series / Marketing:Executive Producer:Bryan Elliotthttps://thegoodbrain.comE: producer@thegoodbrain.com Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How to Build a Massive Social Following of One Million in 30 Days
Episode 203
Monday, 29 June, 2026
Brendan Kane built a social media following of one million people in 30 days. Not with a big budget. Not with a team of 40 like Gary Vaynerchuk. Just relentless testing and a framework most people overlook entirely.Kane is the founder and CEO of HookPoint and the author of three books: "1 Million Followers," "Hook Point: How to Stand Out in a Three Second World," and "The Guide to Going Viral." He has spent over 20 years decoding what makes content break through on social media, and his findings might surprise you.In this episode, we dig into why storytelling is the only metric that matters, how formats rooted in 1920s entertainment still dominate today's feeds, and why 99% of creators are focused on the wrong things. Kane explains the science behind the three-second hook, what the algorithm is actually looking for, and how a creator with 10 followers can outperform one with 10 million.We also get into the costly mistakes brands and entrepreneurs make when trying to grow on social, why copying what works for someone else usually fails, and how to find the format that fits your personality and goals before you create a single piece of content.If you are trying to build a personal brand, grow an audience, or figure out why your content keeps falling flat, this one is for you.Brendan Kane | HookPoint.comSupport the show
