 |
Authority in the WildAuthor: Gabe Marusca
Welcome to Authority in the Wild Podcast. I'm your host, Gabe Marusca, helping action-takers achieve Freedom Through Entrepreneurs, without sacrificing the things that matter to you. From sales and engineering to freelancing and business consulting, I've worn many hats for the past 20 years. Leveraging that background, I host unscripted conversations with successful entrepreneurs, renowned business leaders, and subject-matter experts. Learn the insights, tactics, and business principles successful people rarely share elsewhere. Take what you discover and use it to build your path to freedom. Language: en-us Genres: Business, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
#154 - The Marketing Secret Billy Idol Accidentally Taught Mike Montague
Episode 154
Tuesday, 14 April, 2026
Mike Montague got fired by Billy Idol on stage in front of thousands of people. He now runs Avenue9 a human-first AI marketing agency that has worked with LinkedIn, Uber, and the Kansas City Chiefs, and his podcasts have 3.7 million combined downloads.In this episode:- Why producing more AI content can actually weaken your authority- The three types of work and which one AI makes worse when you apply it- How to turn one human conversation into a full marketing system- Where AI use crosses into territory that destroys trust instead of building it Mike has a framework that most AI marketing advice ignores: trust moves at human speed regardless of how fast your tools produce content. This episode is for anyone building authority and wondering whether their AI use is helping or quietly working against them.About the Guest:Mike Montague is a leading voice in Human-First AI Marketing. His company, Avenue9, is an AI-powered marketing agency helping small businesses scale without burning bridges or blowing out their budgets. Mike has worked with giant brands like LinkedIn, Uber, Zoom, Bud Light, and the Kansas City Chiefs. He’s authored two books: LinkedIn The Sandler Way and Playful Humans, and his podcasts have over 3.7 million downloads. Now, he uses his decades of past marketing experience and the AI tools of the future to help small businesses amplify their marketing impact.🟪 Timestamps(00:00) Full Episode(00:37) Fired by Billy Idol(06:11) Practice Makes Authority(09:56) Human First With AI(14:14) Failing in Public(19:08) Speed Versus Trust(23:41) Work Types Framework(30:52) Sales Call To Deck(37:57) AI Avatars And Trust(40:51) Ethical AI Boundaries(47:03) Seven Day Tool Stack(51:16) Where To Find Mike🟪 Connect with Mike Montague:- Website: https://avenue9.com - YouTube: https://www.youtube.com/@avenue9ai- LinkedIn: https://www.linkedin.com/in/mikedmontague🟪 Connect with Gabe Marusca- Website: https://www.gabemarusca.com- YouTube: https://www.youtube.com/@gabemarusca- LinkedIn: https://www.linkedin.com/in/gabemarusca- Instagram: https://www.instagram.com/gabemarusca- X/Twitter: https://twitter.com/gabemarusca- Facebook: https://www.facebook.com/gabemarusca- TikTok: https://www.tiktok.com/@gabemarusca
