 |
It's ObviousMarketing Consulting Author: Kierra Conover
"It's Obvious" is hosted by Kierra Conover, a marketing strategist helping service providers become the obvious choice in their industry. Kierra brings 13 years of corporate marketing experience from Gap Inc. and has built a six-figure agency from scratch. She's helped 30 entrepreneurs generate over 500K in sales. And in that time, she noticed something important: most of the marketing advice online is not made for service-based businesses. It's designed for coaches, course creators, and digital product sellerspeople who sell education, not done-for-you or done-with-you services. Which is why it feels off when you're told to host a webinar to sell your 10K branding package, run a five-day challenge to sell your operations management package, or build a workshop to get leads for your catering services. When in reality, there's an entirely different approach that needs to happen when you're selling hands-on, custom services that require trust, time, and a completely different sales process. Here, the strategies are designed exactly for service providers and aspiring agency owners who want to become the obvious choice for their clients. This podcast is where Kierra breaks down how to attract clients through content while maintaining the work you love and the life you've built. Each week, you'll get practical, no-BS insights on offer clarity, positioning, content strategy, and systems designed for service providers who are busy in client delivery. Tune in and learn how to become the obvious choice in your industry. Visit: www.klcthestudio.com Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
Ep 120. Stop Asking AI to Write Your Content. Do This Instead.
Wednesday, 23 September, 2026
The last few episodes were about how your customers are using AI to find businesses like yours. This one flips it — how you can use AI in your own marketing. I'm sharing which tools I actually use and what I use each of them for, and then I'm getting into the one shift that changed everything about how I create content. It is the reason I can batch three months of content across three platforms in a single sitting, and it has very little to do with asking AI to write anything for you.What You'll Learn:The two tools I use and why I use them for completely different thingsWhy loading AI with all your source material still tends to produce content that does not sound like youThe shift that lets you keep your own voice, your own jokes, and your own cadenceHow this approach makes batching a large volume of content possibleWhy you want to minimize how much AI has to interpretWork With KLC The Studio:If you are past the DIY stage or your content is not converting, head to klcthestudio.com to book a call.
