 |
The AI in Business PodcastAuthor: Daniel Faggella
The AI in Business Podcast is for non-technical business leaders who need to find AI opportunities, align AI capabilities with strategy, and deliver ROI. Each week, Emerj research staff and journalists interview top AI executives from Fortune 2000 firms and unicorn startups - uncovering trends, use-cases, and best practices for practical AI adoption. Visit our advertising page to learn more about reaching our executive audience of Fortune 2000 AI adopters: https://emerj.com/advertise Language: en Genres: Business, Management, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
Proving AI ROI in Pharma Marketing - with Kellen Winters of Novartis
Monday, 19 October, 2026
Enterprise investment in AI is rising faster than the ability to prove what it returns, leaving technology and vendor spend largely unexamined until leadership asks whether it is working. In this episode, Kellen Winters, Director of Customer Success and Business Operations for AI at Novartis, examines why demonstrating AI value starts with building a measurement discipline before any tools are chosen. The conversation covers anchoring AI priorities in the processes where work stalls or drains resources, narrowing a long list of use cases to the few that can be measured, tying pilots to existing KPIs within 90 days, and using a structured intake process to track value from the first idea onward. To learn how leading brands and AI startups connect with enterprise AI buyer audiences at scale, download our media kit at emerj.com/AD1
