The AI in Business Podcast

Author: Daniel Faggella

The AI in Business Podcast is for non-technical business leaders who need to find AI opportunities, align AI capabilities with strategy, and deliver ROI. Each week, Emerj research staff and journalists interview top AI executives from Fortune 2000 firms and unicorn startups - uncovering trends, use-cases, and best practices for practical AI adoption. Visit our advertising page to learn more about reaching our executive audience of Fortune 2000 AI adopters: https://emerj.com/advertise
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Language: en

Genres: Business, Management, Technology

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Measuring Marketing When AI Makes the Click Disappear - with Gillian Hinkle of Salesforce
Monday, 26 October, 2026

AI-generated answers can give buyers information without a website visit, complicating how marketing teams measure visibility and conversion. In this episode, Gillian Hinkle, Senior Director of Marketing – Demand Gen, ABM, & Growth at Salesforce, joins Emerj's Matthew DeMello to examine how teams can adapt their content and measurement practices. She discusses evaluating content for traditional search and AI-generated answers, tracking conversion by topic, and aligning website messaging with public relations and analyst coverage. Learn how to identify real AI trends by tracking where venture funding is flowing and listening to how leading CEOs describe risk and competitive strategy. Download our free PDF report, "3 Ways to Discover AI Trends in Any Sector," at emerj.com/ait