 |
The Site ShedAuthor: Matt Jones - Helping Tradies Build Smarter, Scalable Businesses
The Site Shed is a global podcast for tradies and trade-based business owners, designed to educate and inform around the topics that matter most in running a business. Hosted by former plumber and digital agency owner Matt Jones, the podcast covers real-world conversations on apprenticeships, marketing, systems, technology, hiring, leadership, and more all tailored to the trades. Each episode features practical insights, honest lessons, and expert guests from across the industry. Whether you're a plumber, builder, electrician, landscaper, or any hands-on business owner, you'll find ideas and experiences you can apply straight away. If you're ready to work smarter, not harder, The Site Shed offers tools, ideas, and perspectives to help your business move forward. Language: en-au Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
Want Better Staff Retention? Consider This Equity Model | ft. Chris Buttenham | Ep. 483
Episode 483
Tuesday, 27 January, 2026
🎯 Free Tools for Growing Trade Businesses: https://tradie.wiki/pod🫱🏻🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssytMost tradie business owners want great staff…But retaining them long-term is a whole different challenge.In this episode of The Site Shed Podcast, Matt sits down with Chris Buttenham, founder of Reins, to unpack a smarter way to reward and retain key team members, without giving away control of your business.They break down phantom equity, profit sharing, and incentive structures that help trade business owners:✔️ Build loyalty✔️ Align staff with business growth✔️ Create real exit options✔️ Avoid the risks of traditional equityIf you’re struggling to keep good people, thinking about your long-term exit, or want your team to care about the numbers as much as you do, this episode is a must-watch.KEY CHAPTERS00:00 – Teaser02:00 – Meet Chris Buttenham & his contractor background04:40 – Why exit planning is broken for most tradies07:05 – Real stories: equity, private equity & staff buy-in09:40 – What is phantom equity?12:25 – Phantom equity vs real equity explained15:15 – Using equity to retain and motivate key staff18:35 – Vesting, performance rules & protecting the owner23:45 – Equity vs profit share: what to use and when28:25 – Transparency, numbers & educating your team34:05 – How to set this up properly (and keep it simple)38:55 – Where to learn more & final takeaways📲 Listen On The Go! https://tradie.wiki/listenABOUT OUR GUESTChris Buttenham is the co-founder and CEO of Reins, a platform helping contractors reward and retain key staff through simple, low-risk equity incentives. With roots in a family contracting business and experience in tech and M&A, Chris specialises in making complex equity and exit strategies practical for trade business owners.CONNECT WITH CHRIS BUTTENHAMWebsite: https://www.myreins.com/Facebook: https://www.facebook.com/myreinsInstagram: https://www.instagram.com/reinstechnologiesLinkedIn: https://www.linkedin.com/company/myreins/ Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/pod Follow The Site Shed: Facebook: The Site Shed Instagram: @thesiteshed LinkedIn: Matt Jones Website: thesiteshed.com YouTube: @TheSiteShed If you enjoyed this podcast and this series, please take 5 to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed
