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Babe Ruth Master MarketerThe podcast series featuring members of the Ruth family like Babes grandson Tom Stevens and Babes daughter Julia who passed away last year at age 102. Author: Jerry Amernic / Acme Podcasting Company
The podcast series featuring members of the Ruth family like Babes grandson Tom Stevens and Babes daughter Julia who passed away last year at age 102. Also included are executives from the sports memorabilia industry, the licensing firm that handles the Babe Ruth name and estate for sponsorship and promotions, the man who ran the Babe Ruth Museum for 37 years, and others. BABE RUTH MASTER MARKETER is about BUSINESS, BRANDING AND MARKETING and what business people and marketers today can LEARN from Babe Ruth. Language: en Genres: Business, History, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Episode 5: How Babe Ruth Beat a Pandemic -- Twice
Episode 5
Sunday, 12 July, 2020
Jerry Amernic has been enthralled by the Babe for over 25 years, starting with researchfor his novel ‘Gift of the Bambino.’ His latest book ‘BABE RUTH - A Superstar’s Legacy’is the first book that focuses on his powerful legacy which goes far beyond baseball and sport.It reveals his impact on culture, history, the arts and especially business, branding and marketing. That is the focus of BABE RUTH MASTER MARKETER.Now we all know what a pandemic is. Jerry explains how in 1918, the Babe beat the Spanish flu, also known as influenza, twice even though it took the lives of more Americans than the Civil War. Ruth, then with the Boston Red Sox, was hospitalized in the spring but recovered and went on to star as a pitcher and hitter. He caught it again in the fall during the World Series, but in an inspirational performance won two games and led his Red Sox to the championship.Jerry Amernicwww.BabeRuthLegacy.com.Join us on Facebook https://www.facebook.com/BabeMarketer/Find us on Twitter https://twitter.com/BabeMarketerEmail baberuthmm@gmail.com
