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Own Your BusinessAuthor: Sam Jacobson with Ideaction
A podcast for event professionals who want the knowledge and skills to grow a business with confidence. Industry authority Sam Jacobson hosts solo or with fellow sales and marketing expert, Katy Taylor Jacobson, with bite-sized, 20-minute episodes. Listeners take away one big idea with simple steps to put what you learn into action. Topics focus on sales, pricing, websites, and growing a team. Follow up questions answered in a private FB group. Language: en-us Genres: Business, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How to Upgrade Your Ideal Client with Julian Leaver
Monday, 26 May, 2025
Everyone in the wedding industry wants to level up their business. So it's not a matter of if, it’s more how. How do you pick the right kind of client? How do you align yourself with the right kind of professional in your network? How do you prioritize all the different tasks that need to be done as the boss? How do you allocate your time, money, energy, and resources to get from where you are to where you want to be?Today I bring on my friend and client Julian Leaver, to talk about his journey over the last decade building a wedding business that targeted very specific ideal clients in three distinct phases as he grew his company.We dive into:What kind of ideal client he started with when his business got goingWhen he knew that it was time to level upWhy he chose to pursue a safer path with more steps rather than make big leapsHow he found that fast is slow and slow is smooth when it comes to elevating your brandIf you're looking for real talk about what it's like to level up your business from someone who made the moves over the last decade, this is a conversation you don't wanna miss.
