The Pursuit Desk

Author: Jason Noble @ ikaun

What separates the highest performing professional services business development teams from rest? What strategies, tactics, systems, and technology tools are they using to grow their firm? Join us as we follow Jason Noble in his search for answers to these questions and more. You'll hear exclusive interviews with the world's leading business development and marketing experts. Each episode is packed with actionable advice that will help you run your own growth initiatives, no matter the size or specialty of your business.
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Language: en

Genres: Business, Marketing

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From Data Steward to Tech Leader: Kelly Sweeney on CRM, AI, and Legal Marketing
Wednesday, 28 May, 2025

In legal marketing, tech is no longer just a support function—it’s the engine driving personalization, growth, and smarter strategy. In the latest episode of The Pursuit Desk, Jason Noble sits down with Kelly Sweeney, Senior Manager of Marketing Technology, for a wide-ranging conversation on the evolution of legal martech, the rise of AI, and why clean data still rules.Kelly shares her journey from early days as a data steward to leading major CRM and DealCloud implementations—and the mindset shift it takes to move from back-office tech tostrategic enabler.