 |
Creative SpacesPMX Agency is a global independent integrated mar Author: PMX Agency
PMX Agency is a global independent integrated marketing agency that leads with an insight-driven, consumer-centric approach to performance. PMX Agency's Creative Spaces is a series of intimate conversations that showcase the power of creativity, and its critical role in addressing and solving problems across the marketing landscape. With explorations in art, music, business and technology recorded live at PMX Agencys New York City Headquarters. Language: en Genres: Business Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
Creative Spaces Episode 4 with Margaret Moraskie
Wednesday, 25 October, 2017
The consumer has changed. Values and behaviors are shifting, and what’s emerging is a newfound emphasis on “me” as luxury, and on transformative, personal experiences that transcend product or brand. As a result, the retail industry is undergoing, not an extinction, but an evolution – a pivot away from telling consumers how to think, feel and buy, towards regaining trust, and rebuilding meaningful relationships with the new consumer. In Episode 4 of Creative Spaces, we’re joined by retail marketing and analytics expert, Margaret Moraskie, as she relates her journey, and the step back from her thirty-year tenure from the industry as a way to gain critical perspective in both her professional and personal life. In our fourth installment, we’re looking at the current and future consumer landscape, what “I am the new luxury” means for brands, and how the increasing use of technology like artificial intelligence will ultimately require a human insight to achieve its full value.
