Innovate Eco

Author: Rob Wreglesworth

Green pioneers with bold ideas! Each episode brings an interview with visionary ecopreneurs and innovators who are building businesses and taking action to help solve the climate and nature crises. From cutting-edge technology to revolutionary thinking, our guests are actively tackling our biggest environmental challenges. Join us in discovering the stories of these changemakers as we hope to inspire even more people to take action. If you are interested in being a guest connect with me at www.linkedin.com/in/robwreg
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Language: en-gb

Genres: Business, Entrepreneurship

Contact email: Get it

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The Startup Diaries (Ep.10) - Side Hustle Struggles
Monday, 16 June, 2025

In this episode, Rob and Matt dive into the real-world challenges of trying to build a mission-driven startup in the margins of day jobs, family commitments, and, well… life. From navigating sleepless nights with a baby to the admin hell of blocked Instagram ad accounts, they reflect on how easy it is to lose momentum — and how they’re trying to get it back.They unpack what’s been working (and what hasn’t) in their marketing experiments, the psychology of going full-time vs. staying part-time, and the tricky balance between polish and authenticity when building an audience.If you’ve ever tried to build something meaningful on the side and felt stretched thin, this one’s for you.💡 Mentioned in this episode:Why low-fi content sometimes converts better than polished adsCreating a marketing funnel that actually worksUsing resistance as a signpost, not a roadblockRob’s favourite quote from The War of ArtWhy YouTube might be NLK’s long game👉 Learn more about No Longer Known at nolongerknown.com📬 Join The Ecopreneur Collective newsletter: robwreg.substack.comFollow on instagram: @robwreg @nlk_clothing @nlk_matt