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Gold Biz PodcastAuthor: Rachel Traxler
That Photography Girl brings photographers straight-to-the-point, actionable advice you can apply to life and business. Each week youll hear a solo coaching episode with host Rachel Traxler plus a guest expert interview packed with strategy, stories, and vulnerability to help you grow with confidence. Rachel is a wedding-photographer-turned-creative-entrepreneur who loves helping photographers elevate their brand, systems, and marketing. Connect with her on Instagram @racheltraxler. Language: en-us Genres: Business, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Live from WPPI: What’s Working Right Now (Funnels, Conversions & Navigating Slow Seasons with Elena S. Blair)
Episode 232
Tuesday, 7 April, 2026
This episode was recorded live at WPPI 🎤 and honestly… it’s one of those conversations I wish every photographer could sit in on.I’m joined by Elena S Blair, and we go deep into what’s actually working right now in your business from marketing strategies to mindset shifts to the reality of evolving seasons.Because yes… inquiries might feel slower for some of you.But this conversation is about so much more than that.It’s about understanding how your entire marketing ecosystem works together.And more importantly… how it needs to evolve.We talk about the truth that’s been true for decades:When things feel slow, it doesn’t mean your business is broken.It means things are shifting.And the photographers who are willing to adjust? They’re the ones who keep growing.In this episode, we talk about:Why “low inquiries” is often a signal to refine, not panicThe difference between leads, conversions, and actual bookingsWhat’s working right now in marketing (and what’s not hitting like it used to)How funnels are playing a bigger role in converting clientsWhere ManyChat fits into your strategy (and how to use it intentionally)Looking at your full customer journey from first touchpoint to booked clientWhy relying on old strategies can quietly stall your growthThe importance of adapting your messaging and offers to today’s buyerThe real conversation around injuries, capacity, and navigating seasons when life impacts businessThis episode is part strategy, part perspective shift, and part honest conversation about what it looks like to run a business long-term.Because success isn’t about chasing one tactic…It’s about understanding how everything works together and being willing to evolve as it changes.If things feel off, slower, or different in your business right now, this will help you zoom out and move forward with clarity.Follow Elena S Blair on InstagramFree Resources from me I Mentioned: https://racheltraxler.com/shop 💛 Sponsor Love: Passion to Profit Coaching ProgramThis episode is brought to you by my coaching program! https://racheltraxler.com/apply 💛 Sponsor Love: AftershootStay up to the standard with Aftershoot that helps you cull and edit your photos quickly. Try a month free https://aftershoot.com/friends/?ref=racheltraxler Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram @racheltraxler Email List Sign Up https://racheltraxler.com/email-list-sign-upJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching https://racheltraxler.com/apply 🌞 Resources https://racheltraxler.com/shop
