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Making It in The Toy Industry | Start A Toy BusinessAuthor: Azhelle Wade The Toy Coach Toy Creators Academy
How do I bring my toy ideas to life? How can I pitch my toy concept to top toy companies like Hasbro, Mattel, or Goliath Games? What does it cost to make a prototype, and where can I get one made? Are there toy manufacturing options outside of China? These are just a few of the questions that will be answered on this weekly podcast, Making It In The Toy Industry. In addition to mini toy masterclasses, and step-by-step guides, each episode is designed to help you take immediate action toward developing, presenting, licensing, and producing your next big toy or game idea. Learn how to find the right factory, negotiate manufacturing costs, and use successful sales techniques to get your product noticed by major toy companies.Meet Your HostAzhelle Wade, aka The Toy Coach, has been in the toy industry since 2010. With 3 toy patents, multiple toy awards, and a track record of managing multi-million-dollar toy lines for companies like Toys R Us, Party City, Madame Alexander, and Creative Kids, Azhelle brings passionate and enthusiastic toy industry expertise to every episode.Join thousands of toy creators and entrepreneurs who are making their toy dreams real with Making It In The Toy Industry! Language: en-us Genres: Business, Entrepreneurship, Society & Culture Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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#297: How South Beach Bubbles Became a 2-Time TOTY Finalist with Ron Weizman
Episode 297
Wednesday, 10 December, 2025
They sold out before summer, got emails from retailers and industry outsiders, and scored a back-to-back TOTY nomination… so how did they do it?In this episode of Making It in the Toy Industry, I talk with Ron Weizman of South Beach Bubbles about the strategy behind their hit product, the Galactic Color Bubble Machine. We cover what it takes to stand out in a saturated market, how packaging and demos drove retail success, and why award wins matter more than you think.Listen in and see why this toy is taking over the bubble aisle and… don’t forget to vote for it in the Outdoor Toy of the Year category!Voting is open to Toy Association members and media. Not registered? Reach out to info@toyassociation.org for access.Listen for these Important Moments:[00:01:30] – Learn how to pitch your toy in 30 seconds or less, as Ron shares the quick-hit sell for a product that became a TOTY nominee two years in a row.[00:03:10] – Thinking of adding tech to your toy? This breakdown of how the Galactic Bubble Machine works will spark ideas for simple, affordable "wow" moments.[00:06:03] – Discover how to make your product stand out in a crowded category Ron explains the strategy behind going beyond a standard bubble machine.[00:11:04] – Get inspired by the R&D story behind Poppin Colorz, and learn how chemistry, persistence, and a little creative obsession turned into a category-disrupting toy.[00:21:08] – Hear how one toy’s demo power translated into real retail impact including sidewalk traffic, trade show buzz, and in-store conversion.Send The Toy Coach Fan Mail!Support the showVisit for The Toy Coach's toy of the year picks at thetoycoach.com/toty for the link to vote before January 7th.
