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Making It in The Toy Industry | Start A Toy BusinessAuthor: Azhelle Wade The Toy Coach Toy Creators Academy
How do I bring my toy ideas to life? How can I pitch my toy concept to top toy companies like Hasbro, Mattel, or Goliath Games? What does it cost to make a prototype, and where can I get one made? Are there toy manufacturing options outside of China? These are just a few of the questions that will be answered on this weekly podcast, Making It In The Toy Industry. In addition to mini toy masterclasses, and step-by-step guides, each episode is designed to help you take immediate action toward developing, presenting, licensing, and producing your next big toy or game idea. Learn how to find the right factory, negotiate manufacturing costs, and use successful sales techniques to get your product noticed by major toy companies.Meet Your HostAzhelle Wade, aka The Toy Coach, has been in the toy industry since 2010. With 3 toy patents, multiple toy awards, and a track record of managing multi-million-dollar toy lines for companies like Toys R Us, Party City, Madame Alexander, and Creative Kids, Azhelle brings passionate and enthusiastic toy industry expertise to every episode.Join thousands of toy creators and entrepreneurs who are making their toy dreams real with Making It In The Toy Industry! Language: en-us Genres: Business, Entrepreneurship, Society & Culture Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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#300: What I’ve Learned, What’s Changing, and What Comes Next
Episode 300
Wednesday, 7 January, 2026
After 299 weeks of toy talk, our 300th episode marks the closing of one chapter and opening another. This little podcast that started as “let’s see what happens” has turned into a full-on resource library for toy inventors, toy entrepreneurs, and creative creatives like you who just can’t shake that pull toward the toy industry.In this episode, I'm sharing the biggest lessons from 5+ years of episodes: why most toy ideas don’t fail because they’re “bad,” how confidence actually follows clarity, and why community and the right mentors matter more than “perfect” artwork or prototypes.This year I was on national TV with Jimmy Fallon, landed some truly incredible clients, and became a mom for the first time. So with all those big life shifts, it was time to take a reflective look at this podcast as well.Send The Toy Coach Fan Mail!Support the showVisit for The Toy Coach's toy of the year picks at thetoycoach.com/toty for the link to vote before January 7th.
