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Evergreen Journal by Tugboat InstituteAuthor: Tugboat Institute Members & Evergreen Thought Leaders Language: en Genres: Business, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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From Purpose to Real Impact
Monday, 27 July, 2026
Nick Craig is the President of the Core Leadership Institute, and co-author of Finding your True North: A Personal Guide. Over the past decade and a half, he has helped thousands of leaders discover their Purpose, what Nick considers to be the unique gift they bring to the world. In this Tugboat Institute® Talk, Nick uses the world of toys, and LEGO specifically, to explore how customers deeply connect with companies that have an authentic Purpose and what happens when you depart from that Purpose. He challenges Evergreen® leaders to remain true to their company's unique Purpose, through seasons of challenge and success. Listen and be inspired to anchor yourself to your company's authentic Purpose, even when circumstances tempt you to stray.
