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Event Industry News PodcastAuthor: Event Industry News
The Event Industry News Podcast interviewing event planners, event organizers, brands, and agencies from around the globe. Language: en Genres: Business, Business News, Marketing, News Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Return on Experience: Measuring What Matters in Events
Episode 332
Thursday, 15 January, 2026
James Dixon records live from Allianz Stadium, Twickenham, with guest Goc O'Callaghan — co-founder of ArcTanGent Festival and founder of UBQex. They discuss measuring the "return on experience", real-time metrics, personalisation, imagination poverty, accessibility, and the need to design events around people. The episode offers practical ideas — using apps and algorithms for personalisation, psychographic design, breaking physical content compartments, and balancing ROI with meaningful attendee impact — to help organisers create more engaging, inclusive and future-proof events. Thanks to our friends at Jacobs Massey for their help recording these live podcasts. Find out more about their great work here: https://jacobsmassey.co.uk/ To keep up to date with all the news, subscribe for free here. If you would like to take part in a podcast, then please complete our submission form.
