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Marketing VanguardAuthor: Adweek
The word vanguard, is defined as a group of people leading the way in new development or ideas. Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together well dive into what's driving the decision-makers of today to move the needle of some of the worlds most exciting brands in incremental or monumental ways. Hosted on Acast. See acast.com/privacy for more information. Language: en Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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The Tech Titans Rewriting the Rules of Growth Marketing ft. the CMOs of Meta, Instacart, and Chime
Episode 156
Monday, 4 May, 2026
A new age of Super Bowl marketing has dawned upon us, and it’s time to embrace it. In this episode of Marketing Vanguard, marketing leaders from Meta, Instacart, and Chime reveal how their brands are redefining Super Bowl marketing by prioritizing social-first strategies, earned media, and authentic creator partnerships over traditional metrics. Tune in to learn why the biggest marketing opportunities now live in subcultures and algorithmic feeds and how to tap into conversations happening off-screen.What You'll Learn:How to shift from awareness metrics to earned social conversation as your primary Super Bowl success measureWhy a social-first strategy is non-negotiable and why niche communities outperform monoculture campaignsHow to design ads that crack culture through hyperbole and surpriseThe strategic partnership framework beyond logo placementHow to unlock innovation by protecting brand fundamentals while experimenting relentlesslyWhy in-house creative teams, powered by AI, can deliver portfolio-defining work at a fraction of agency costsThe non-negotiable marketing-product alignment tactic Hosted on Acast. See acast.com/privacy for more information.
