Marketing Vanguard

Author: Adweek

The word vanguard, is defined as a group of people leading the way in new development or ideas. Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together well dive into what's driving the decision-makers of today to move the needle of some of the worlds most exciting brands in incremental or monumental ways. Hosted on Acast. See acast.com/privacy for more information.
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Language: en

Genres: Business, Management, Marketing

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Disrupting the Marketing Landscape with Purpose with Sarah Leinberger of Yoobi
Episode 147
Thursday, 5 March, 2026

Staying authentic and mission-driven while scaling aggressively may be the toughest problem in marketing to solve. But Sarah Leinberger, VP and Head of Marketing, Yoobi, has a pretty solid take on how to do it. In this episode of Marketing Vanguard, recorded during Brandweek in Atlanta, Sarah reveals how CMOs can build authentic brand equity through strategic collaborations, why agility trumps budget in today's market, and the key strategies to balance rapid iteration with meaningful purpose. What You'll Learn:How to leverage borrowed equity without diluting brand identityWhy speed and flexibility are competitive advantages for challenger brandsThe foundational framework for retail media successHow to build meaningful retailer partnerships that go beyond “exclusive.” The key strategies to optimize high-impact small teamsWhy authentic leadership accelerates team performance and trust Hosted on Acast. See acast.com/privacy for more information.