Marketing Vanguard

Author: Adweek

The word vanguard, is defined as a group of people leading the way in new development or ideas. Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together well dive into what's driving the decision-makers of today to move the needle of some of the worlds most exciting brands in incremental or monumental ways. Hosted on Acast. See acast.com/privacy for more information.
Be a guest on this podcast

Language: en

Genres: Business, Management, Marketing

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it

Trailer:

Get all podcast data

Listen Now...

When Your Brand is Core to the Growth Engine, You Need to Learn How to Drive ft. Caryn Wasser
Episode 137
Monday, 22 December, 2025

Brand marketing is getting its time to shine in the latest episode of the Marketing Vanguard podcast as we sit down with Caryn Wasser, Chief Brand Officer at Little Spoon. Tune in for an energizing conversation on how a brand drives growth and revenue and why its place in scaling a business should never be underestimated. Plus: exclusive insights on how she built a $150M+ brand from a windowless WeWork room to become the largest online baby and kids food company in the U.S. What You'll Learn:How to design a Chief Brand Officer role from scratch by letting business needs dictate strategy, not industry conventionsWhy "brand-led growth" requires being obsessively rooted in consumer truth over chasing marketing trendsThe operational framework for treating marketing as a full-funnel, interconnected system where every team member owns business impactHow to maintain authentic brand positioning when scaling into retail without compromising identityWhy early-stage founders should pursue board seats and executive roles at startups over staying at legacy companiesThe counterintuitive approach to celebrity and influencer partnerships Hosted on Acast. See acast.com/privacy for more information.