Business of Craft

Author: Leanne Pressly, CEO Stitchcraft Marketing

The Business of Craft Podcast is a lively show where our host Leanne Pressly interviews business leaders and entrepreneurs of fiber arts, fabric, sewing and other creative companies so you can learn to craft a better business.
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Language: en

Genres: Business, Crafts, Leisure, Marketing

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Business of Craft 2025 Influencers, Content Creators & Community Leaders
Episode 12
Friday, 12 December, 2025

Today we're diving into a topic that has completely reshaped modern marketing—influencer and content creator partnerships. For this season, we're excerpting chapters from our book Marketing Magic for Savvy Craft Businesses that you can purchase on our website stitchcraftmarketing.com. This is chapter 14 We call this chapter "Alchemical Alliances," because when you find the right content creator or influencer, it truly feels like magic. Let's break down what you need to know to create those powerful partnerships that can elevate your brand.