Business of Craft

Author: Leanne Pressly, CEO Stitchcraft Marketing

The Business of Craft Podcast is a lively show where our host Leanne Pressly interviews business leaders and entrepreneurs of fiber arts, fabric, sewing and other creative companies so you can learn to craft a better business.
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Language: en

Genres: Business, Crafts, Leisure, Marketing

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Using Your Analytics to Set SMART Goals
Episode 14
Friday, 20 February, 2026

Let's jump into today's topic: using your analytics to set your future SMART goals. In 2023, we surveyed over 900 retail business owners in the craft space. One of the most shocking data points was that only 14% were collecting marketing data — and even more shocking, only 4% were using that data to inform strategy.