Business of Craft

Author: Leanne Pressly, CEO Stitchcraft Marketing

The Business of Craft Podcast is a lively show where our host Leanne Pressly interviews business leaders and entrepreneurs of fiber arts, fabric, sewing and other creative companies so you can learn to craft a better business.
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Language: en

Genres: Business, Crafts, Leisure, Marketing

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Differentiating Your Craft Business: Know Like Trust Loop
Episode 2
Monday, 7 July, 2025

Hi friends, it’s Leanne, and I’m back with another episode of Business of Craft. Today, we’re opening up the next chapter in our marketing spellbook to explore a little concept we call… Brand Magic — and one of the most powerful tools in that kit: the Know, Like, Trust Loop.