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Veterinary VoicesAuthor: Julie South Veterinary Recruitment Marketing Strategist
Most vet clinics are proud of their culture. They know it's special it's what makes them tick. What they don't know is how to share those stories in ways that mean something to other vets and nurses.That's culture storytelling. And Julie South founder of VetClinicJobs shows vet clinics how to do it.You'll hear real vets and nurses talking about what it's actually like to work at their clinics. Not the polished corporate version the real moments that show how teams handle pressure, support each other, and why someone would actually want to work there. That's the kind of proof that builds trust before anyone's even looking.You'll also learn which stories to share and when, how to stay visible to great people even when you're fully staffed, and why the quiet months between hires are actually your biggest opportunity. Each episode gives you something specific to do that week a story to share, a shift to make, a pattern to break.If you're tired of starting from scratch every time someone resigns, this podcast shows you how to become the clinic people are already watching. Language: en-nz Genres: Business, Careers, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Your Job Ad Says 'Supportive Team.' But Who Are They? - ep 286
Episode 286
Monday, 24 August, 2026
Your Job Ad Says "Supportive Team." But Who Are They?A new grad dreading her first large bitch spay asks a senior vet to be on hand. The senior vet watches quietly, steps in only when it gets tricky, then trusts her to finish the surgery herself. Nobody wrote that moment into a job ad. But it's exactly the kind of proof that turns "supportive team" from a claim into something a vet or nurse can believe. In episode three of the REAL+CULTURE+STORY series, Julie South unpacks the A — Actual People.Previously in this series:Real Stories → veterinaryvoices.com/284Everyday Evidence → veterinaryvoices.com/285This episode covers:Why putting a name beside a generic claim — "everyone's so supportive," said Jane — doesn't make it evidenceThe difference between content written for clients and content written for prospective colleagues, and why clinics so often mix the two upThe "actual people" test: how to tell whether a story is real proof, or just decorationWhy vets and nurses don't apply to work for a clinic name or a logo — they apply to work with the people they believe are waiting on the other sideThree steps any clinic can run this week: Spot it, Source it, Share itThe episode closes by setting up next week's letter — L, for Lived Values. If you'd like to start using peer-to-peer culture stories to give your recruiting an edge, email julie@vetclinicjobs.com.About your hostJulie South is the founder of VetClinicJobs and the host of Veterinary Voices. She has been in veterinary recruitment since 2019 and is known for her work in culture storytelling.Julie helps forward-thinking vet clinics build the kind of genuine, specific culture evidence that attracts Their Kind of People long before any job ad runs.She has spoken on culture storytelling and employer branding at VetEXPO in Melbourne and works with clinics across Australasia and beyond who want vets and nurses to be excited about going to work on Monday mornings — for all the right reasons.Struggling to get results from your job advertisements? If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic. The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs
