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Veterinary VoicesAuthor: Julie South Veterinary Recruitment Marketing Strategist
Most vet clinics are proud of their culture. They know it's special it's what makes them tick. What they don't know is how to share those stories in ways that mean something to other vets and nurses.That's culture storytelling. And Julie South founder of VetClinicJobs shows vet clinics how to do it.You'll hear real vets and nurses talking about what it's actually like to work at their clinics. Not the polished corporate version the real moments that show how teams handle pressure, support each other, and why someone would actually want to work there. That's the kind of proof that builds trust before anyone's even looking.You'll also learn which stories to share and when, how to stay visible to great people even when you're fully staffed, and why the quiet months between hires are actually your biggest opportunity. Each episode gives you something specific to do that week a story to share, a shift to make, a pattern to break.If you're tired of starting from scratch every time someone resigns, this podcast shows you how to become the clinic people are already watching. Language: en-nz Genres: Business, Careers, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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What AI Says About Your Clinic When Vets and Nurses Search for You - 270
Episode 270
Monday, 4 May, 2026
If you've ever posted a job ad and wondered why the right vets and nurses aren't applying — this episode is for you.Something has shifted in how vets and nurses research clinics before they apply. They're not just Googling anymore. They're asking AI. And AI isn't reading your job ad to build its answer. It's reading everything else — third-party platforms, independent reviews, social media posts from your staff, podcast episodes featuring your team.This is AEO — Ask Engine Optimisation. And it's changing the hiring landscape faster than most clinic owners realise.In this episode — the first in a brand new series, What Job Ads Were Never Built To Do — Julie South explains:What the Google EEAT update of 2022 means for how AI weighs content about your clinicWhy first-party content (you talking about yourself) no longer differentiates youWhat AI is actually surfacing when vets and nurses search "what's it like working at [your clinic]"Why the clinics winning the AI answer aren't necessarily the biggest or best fundedStay to the end — Julie asks you to do one thing that will show you exactly where your clinic stands right now.Mentioned in this episode: julie@vetclinicjobs.com careers.vetclinicjobs.comVeterinary Voices is produced by Julie South for VetClinicJobs — helping vet clinics hire their kind of people.Struggling to get results from your job advertisements? If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic. The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs
