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The Art of the BrandAuthor: Third Eye Insights
Welcome to the #1 podcast for business owners on Branding and Strategy. Join Camille Moore and Phillip Millar, two internationally recognized branding experts who help you cut through the noise, see trends first and navigate the complicated world of branding. Enjoy weekly discussions about brand disasters, industry case studies, insider secrets, marketing malpractice, and top industry guests. This is the go-to podcast for business owners and industry experts to stay relevant and cut through the noise. Language: en-ca Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Sammy Nusdorf’s Playbook for Meadowlane (How to Build in Public)
Friday, 10 April, 2026
Most founders wait until everything is polished before they start talking about their business. Sammy Nusdorf did the opposite.Long before Meadow Lane opened, he started documenting the process in real time. He shared the decisions, the delays, the mistakes, the product development, and the day-to-day reality of trying to build something from scratch. What came out of that was far bigger than awareness. He built crazy demand before the doors opened. In this episode, we talk about what building in public looks like when it is done well. Sammy breaks down why he chose to market the business himself instead of hiring an agency, what made his content connect on TikTok, and how documenting the process helped turn a small grocery concept into one of the most talked-about openings in New York.We also get into the harder side of visibility. When you build in public, the wins are public, but so are the mistakes. Sammy talks openly about being misunderstood by the media and why controversy, while uncomfortable, can sometimes accelerate a business instead of hurting it.This is a conversation about attention, authenticity, and what founders need to understand if they want people to care before the product is even finished.π’ Hire My Agency. Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.π https://thirdeyeinsights.ca/hire-tei π» Social Media Masterclass:Β My foundational training will help you stop guessing and start building content that converts.π https://camille-moore.com/ π€ 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.π http://bit.ly/4krhxgO π¬ Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.π https://substack.com/@camilleemoore ποΈ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Streamπ± Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Mooreπ Website: camille-moore.comπ¨ Follow The Art of the BrandInstagram: @theartofthebrandβ πππππππππ ππππππ: This audio and my podcast contain dialogue, music, and images that are property of "πThe Art Of The Brandπ" You are authorized to share the link and channel and embed this video in your website or others as long as a link back to my YouTube Channel or podcast link is provided.
