The Art of the Brand

Author: Third Eye Insights

Welcome to the #1 podcast for business owners on Branding and Strategy. Join Camille Moore and Phillip Millar, two internationally recognized branding experts who help you cut through the noise, see trends first and navigate the complicated world of branding. Enjoy weekly discussions about brand disasters, industry case studies, insider secrets, marketing malpractice, and top industry guests. This is the go-to podcast for business owners and industry experts to stay relevant and cut through the noise.
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Language: en-ca

Genres: Business, Marketing

Contact email: Get it

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How Cymbiotika Built a $500M Brand
Wednesday, 25 March, 2026

Cymbiotika didn’t start as a business, it started as a mission.In this episode of The Art of the Brand, the co-founder and COO of Cymbiotika breaks down how they built one of the fastest-growing wellness brands by focusing on transparency, technology, and community.From identifying a massive gap in the supplement industry to creating a product people actually feel, this conversation dives into what it really takes to scale a brand today. We talk about product innovation, form factor, influencer strategy, experiential marketing, and why most founders spread themselves too thin too early.If you’re building a brand, or thinking about it, this is a masterclass in doing it with purpose, clarity, and long-term thinking.